Overview

This hoarding is located on Link Road in Cuttack, Odisha—a major commercial and administrative hub in eastern India. Link Road serves as a vital connector between different parts of the city, facilitating traffic flow between residential neighborhoods, commercial districts, and key civic areas. The hoarding's substantial dimensions (58 ft × 20 ft) and strategic positioning make it a compelling choice for brands seeking visibility in this historically significant city.

Location Highlights

Cuttack is the former capital of Odisha and remains one of the state's most important urban centers. Link Road connects densely populated residential zones with commercial markets, educational institutions, and government offices. The surrounding locality features a mix of retail shops, small businesses, residential complexes, and service establishments. Approximate estimates suggest the area experiences steady vehicular and pedestrian movement throughout the day, with increased activity during morning and evening commute hours. The locality is well-connected to other parts of Cuttack and serves daily commuters, local shoppers, students, and professionals.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Based on Link Road's role as a connector route in Cuttack, traffic volume is likely in the range of 18,000–40,000 vehicles/day. This includes two-wheelers, cars, auto-rickshaws, buses, and commercial vehicles.

Estimated Daily Footfall: The surrounding locality may experience pedestrian movement of approximately 3,000–8,000 individuals/day, including local residents, shoppers, and commuters accessing nearby establishments.

Peak Activity Periods: The locality typically sees increased movement during 8:00 AM–10:00 AM (morning commute and school/office traffic) and 5:00 PM–8:00 PM (evening return traffic and shopping hours).

Primary Audience: Daily commuters, working professionals, middle-class families, students, local shoppers, and small business owners.

Advertising Potential: The hoarding offers consistent visibility to a stable local audience. While non-lit, it benefits from natural daylight exposure and serves repeated impressions to regular commuters, making it suitable for sustained brand recall campaigns.

Hoarding Specifications

• Dimensions: 58 ft (width) × 20 ft (height)
• Total Display Area: 1,160 sq. ft.
• Monthly Rental Price: ₹34,800
• Property Type: Hoarding
• Lighting: Non-Lit (daytime visibility)
• Visibility: Clear sightlines for passing vehicular traffic
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for quick comprehension

Best Suited For

• Retail brands and FMCG products
• Local banking and financial services
• Real estate projects and housing schemes
• Educational institutions and coaching centers
• Healthcare services and diagnostic centers
• Automotive dealerships and service centers
• Consumer durables and electronics
• Regional and national brand campaigns

Why Choose This Hoarding?

• Large canvas (1,160 sq. ft.) enables impactful creative execution with strong brand presence
• Strategic location on a key connector road ensures regular exposure to daily commuters and local traffic
• Cost-effective pricing at ₹34,800/month, offering excellent value for extended campaign durations
• Serves a stable, repeat audience—ideal for building brand familiarity and recall over time
• Positioned in a commercially active locality with diverse consumer demographics
• Suitable for both regional brands targeting Cuttack residents and national campaigns seeking Odisha market penetration

Campaign Suggestions

• Launch local retail promotions, seasonal offers, and festival discounts targeting Cuttack shoppers
• Promote banking products, insurance schemes, and financial services to middle-class commuters
• Advertise real estate developments, residential projects, and property investments in and around Cuttack
• Build brand awareness for consumer goods, household products, and lifestyle brands with sustained 3–6 month campaigns
• Highlight educational courses, competitive exam coaching, and skill development programs for students and young professionals

Important Note

The traffic, footfall, and weekly unique reach figures provided above are approximate estimates for the surrounding locality based on geographical and urban characteristics. These are not measured statistics specific to this hoarding. Reliable public traffic measurements are unavailable. Advertisers should conduct independent assessments if precise audience data is critical to campaign planning.