Overview

This non-lit hoarding is strategically positioned in the Bomikhal–Rasulgarh area of Bhubaneswar, Odisha. Bomikhal is a well-established residential and commercial locality, while Rasulgarh is known for its proximity to the railway station and serves as a key transit corridor connecting different parts of the city. The area experiences steady traffic movement throughout the day, making it a viable location for brand visibility campaigns targeting local commuters, residents, and intercity travelers.

Location Highlights

Bomikhal lies in the heart of Bhubaneswar, approximately 3–4 km from the city center. The area is characterized by a mix of residential colonies, local markets, educational institutions, and small commercial establishments. Rasulgarh, situated nearby, is a significant transit point due to the Rasulgarh Railway Station and serves as a gateway for passengers traveling to and from various parts of Odisha and neighboring states.

The locality benefits from good road connectivity, with major routes linking Bomikhal to Khandagiri, Nayapalli, Vani Vihar, and other prominent areas of Bhubaneswar. The presence of schools, coaching centers, hospitals, and retail outlets ensures a diverse and consistent flow of people throughout the week. The area also sees commercial activity from nearby IT parks and industrial zones, though it is primarily residential in character.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 20,000–40,000 vehicles/day, comprising two-wheelers, auto-rickshaws, cars, and occasional commercial vehicles. The traffic density is moderate but consistent, with a noticeable increase during weekdays due to office and school commutes.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, including students, daily wage workers, shoppers, and railway passengers. Footfall is higher near market areas and the railway station.

Peak Activity Periods: Typical peak hours are 7:00 AM–10:00 AM and 5:00 PM–8:00 PM, coinciding with morning and evening commutes. Mid-morning and afternoon hours also see moderate activity due to local shopping and school timings.

Primary Audience: The audience is diverse, including middle-class families, working professionals, students, small business owners, and daily commuters. The proximity to the railway station also brings in intercity travelers and visitors.

Advertising Potential: This hoarding offers steady brand exposure in a locality with consistent daily traffic and a stable residential base. While not a high-speed highway or premium commercial zone, it provides dependable visibility for advertisers seeking local market penetration and long-term brand recall.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of this hoarding.

Hoarding Specifications

• Dimensions: 20 ft (Width) × 25 ft (Height)
• Total Display Area: 500 sq. ft.
• Monthly Price: ₹32,500
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightlines during daytime; reduced effectiveness after sunset
• Suitable Advertisement Size: Full-size creative covering 20 ft × 25 ft canvas

Best Suited For

• Local retail brands and neighborhood businesses
• Educational institutions and coaching centers
• Healthcare services and diagnostic labs
• FMCG and consumer goods targeting middle-class households
• Real estate projects in Bhubaneswar and nearby areas
• Banking, insurance, and financial services
• Mobile network operators and telecom providers
• Local entertainment and event promotions

Why Choose This Hoarding?

• Positioned in a well-connected residential and commercial locality in Bhubaneswar
• Steady daily traffic from local commuters, students, and railway passengers
• Proximity to Rasulgarh Railway Station enhances exposure to intercity travelers
• Affordable monthly rental makes it suitable for sustained campaigns and local advertisers
• Good visibility during daytime hours in a locality with consistent footfall
• Ideal for brands seeking cost-effective presence in a stable residential market

Campaign Suggestions

• Launch awareness campaigns for new stores, clinics, or service centers in Bhubaneswar
• Promote educational programs, admissions, and competitive exam coaching
• Advertise real estate projects targeting middle-income families in Odisha
• Run seasonal FMCG campaigns aligned with festivals and local events
• Promote healthcare packages, insurance plans, and financial products

Important Note

The traffic, footfall, and reach figures provided are approximate estimates based on the characteristics of the surrounding Bomikhal–Rasulgarh locality. These are not direct measurements of this hoarding's performance. Reliable public statistics for this specific site are unavailable. Advertisers are encouraged to conduct independent surveys or site visits for validation before committing to long-term campaigns.