Overview

This 40 ft × 30 ft hoarding is located at Rasulgarh Square in Bhubaneswar, Odisha—a major commercial and industrial hub that connects several key routes in the state capital. Rasulgarh is known for its concentration of automobile dealerships, industrial establishments, manufacturing units, and wholesale markets. The square serves as a critical junction linking NH-16 (the Kolkata-Chennai corridor) with routes toward the airport, railway station, and other parts of the city. This hoarding offers exposure to a diverse audience including daily commuters, commercial vehicle drivers, business travelers, and industrial workforce.

Location Highlights

Rasulgarh Square lies at the intersection of major arterial roads in Bhubaneswar. The area is characterized by high commercial density with numerous automobile showrooms, spare parts dealers, logistics companies, and industrial warehouses. The locality experiences consistent vehicular movement throughout the day due to its strategic position on key city routes. Nearby landmarks include Rasulgarh Industrial Estate, multiple automobile dealerships (Maruti, Hyundai, Mahindra, Tata Motors), and wholesale markets. The area also provides connectivity to Bhubaneswar Airport (approximately 5 km away) and Bhubaneswar Railway Station (approximately 4 km away), making it a transit corridor for both local and intercity travelers.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 45,000–75,000 vehicles/day pass through this junction, given its position as a major arterial intersection connecting industrial zones, commercial establishments, and residential areas.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily comprising workers from nearby industrial units, automobile showroom visitors, and customers of wholesale markets.

Peak Activity Periods: Based on the area's commercial profile, peak traffic likely occurs during 8:00 AM–10:30 AM, 12:30 PM–2:00 PM, and 5:30 PM–8:00 PM on weekdays, coinciding with business hours and commuter movement.

Primary Audience: Industrial workers, automobile buyers and service seekers, business owners, commercial vehicle operators, logistics professionals, airport and railway travelers, and middle to upper-middle-class commuters.

Advertising Potential: The hoarding's placement at a major square offers extended dwell time at signal stops, making it suitable for brand awareness campaigns targeting both B2B and B2C audiences in automotive, industrial, logistics, banking, real estate, and consumer durables sectors.

Hoarding Specifications

• Dimensions: 40 ft (Width) × 30 ft (Height)
• Total Area: 1,200 sq ft
• Monthly Price: ₹78,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility at a major traffic junction
• Suitable Advertisement Size: Large-format creative with clear branding and minimal text for quick absorption

Best Suited For

• Automobile manufacturers and dealerships
• Automotive spare parts and service centers
• Banking and financial services
• Real estate and commercial properties
• Logistics and transportation companies
• Consumer durables and electronics
• Industrial equipment and machinery
• Insurance providers

Why Choose This Hoarding?

• Located at a strategic junction connecting multiple key routes in Bhubaneswar
• High exposure to commercial vehicle traffic and business-oriented audience
• Proximity to automobile dealerships attracts high-intent automotive buyers
• Extended dwell time during traffic signal stops enhances message retention
• Gateway positioning for travelers heading to airport and railway station
• Access to both B2B and B2C demographics in a single location

Campaign Suggestions

• Launch campaigns for new automobile models or dealership openings
• Promote automotive financing schemes and insurance products
• Advertise industrial equipment, machinery, or B2B services
• Showcase real estate projects targeting business professionals
• Display logistics and transportation service offerings

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on geographical analysis of Rasulgarh Square's commercial profile and road hierarchy. These are not measured statistics specific to this hoarding. Reliable public measurements for this exact location are unavailable. Actual exposure may vary based on seasonal patterns, road conditions, and campaign execution quality.