Overview

This hoarding is located near the Khordha Facility (FAC) area in Khordha district, Odisha, positioned along a connecting route between Khordha town and Bhubaneswar. The locality serves as a key transit zone linking the administrative headquarters of Khordha with the state capital, experiencing steady movement of commuters, traders, and institutional traffic. The area features a mix of residential neighborhoods, small commercial establishments, and government facilities.

Location Highlights

Khordha district lies approximately 25 km southwest of Bhubaneswar and serves as an important administrative and commercial hub for surrounding rural areas. The locality benefits from proximity to National Highway 16 (formerly NH-5) and State Highway 1, which connect to Bhubaneswar, Puri, and southern Odisha. The surrounding area includes government offices, educational institutions, healthcare facilities, and local markets serving both Khordha town and commuters traveling to Bhubaneswar. The presence of railway connectivity via Khordha Road Junction further enhances the area's importance as a transit point.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 18,000–32,000 vehicles/day along this route, comprising two-wheelers, cars, commercial vehicles, and buses connecting Khordha with Bhubaneswar and neighboring towns.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, including local residents, students, office-goers, and visitors to nearby government facilities.

Peak Activity Periods: Traffic intensity is typically highest during 7:30 AM–9:30 AM and 5:00 PM–7:30 PM on weekdays, coinciding with office commutes and institutional hours. Weekend traffic remains moderate with increased local movement.

Primary Audience: Government employees, daily commuters to Bhubaneswar, students, local traders, institutional staff, and residents of Khordha and surrounding villages.

Advertising Potential: The hoarding offers consistent visibility to a predictable commuter audience traveling between Khordha and Bhubaneswar, making it suitable for brands targeting middle-income households, government employees, and institutional audiences.

Hoarding Specifications

• Dimensions: 20 ft (width) × 10 ft (height) – 200 sq ft display area
• Monthly Price: ₹13,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightlines for vehicular traffic during daylight hours
• Suitable Advertisement Size: Full 20×10 ft creative with bold visuals and minimal text for quick comprehension

Best Suited For

• Government schemes and public welfare programs
• Banking and financial services
• Educational institutions and coaching centers
• Healthcare facilities and medical services
• FMCG and daily essentials
• Agricultural products and services
• Real estate projects in Khordha-Bhubaneswar corridor

Why Choose This Hoarding?

• Strategic Transit Location: Positioned along a key route connecting Khordha district headquarters with Bhubaneswar, capturing daily commuter traffic
• Predictable Audience: Reaches government employees, institutional staff, and regular travelers between the two cities
• Cost-Effective Visibility: Affordable monthly rate suitable for sustained local campaigns and government initiatives
• Government Corridor Advantage: Proximity to administrative facilities ensures exposure to decision-makers and service-seeking citizens
• Daylight Exposure: Non-lit format works effectively for capturing morning and afternoon commuter traffic

Campaign Suggestions

• Government welfare schemes targeting rural and semi-urban populations in Khordha district
• Banking services promoting savings accounts, loans, and financial inclusion programs
• Educational institutions offering courses and admissions in Bhubaneswar
• Healthcare facilities advertising specialized services and clinics
• Local business promotions targeting Khordha-Bhubaneswar commuters

Important Note

The traffic, footfall, and reach figures provided are approximate estimates based on the surrounding locality's characteristics and typical patterns for roads connecting district headquarters with state capitals in Odisha. These are not measured statistics specific to this hoarding. Reliable public measurements for individual outdoor advertising sites are generally unavailable in India. Actual exposure may vary based on seasonal factors, road conditions, and local developments.