Overview

This 20×24 ft hoarding is located at the Chandanpur entrance on the Puri-Bhubaneswar Road in Odisha, facing Bhubaneswar. Positioned on one of the state's most important arterial highways connecting two major cities, this hoarding offers visibility to steady inter-city traffic. The location serves as a transition point between urban and semi-urban zones, capturing commuters, tourists, and local residents traveling between the state capital and the coastal temple city.

Location Highlights

The hoarding is situated on the Puri-Bhubaneswar Road (NH-316), a critical highway corridor in Odisha. Chandanpur marks an entry/exit point along this route, where traffic flow remains consistent throughout the day. The surrounding area features a mix of residential settlements, roadside commercial establishments, and agricultural land. The locality experiences significant tourist movement, especially during pilgrimage seasons and weekends, as Puri is one of India's most visited religious destinations. The road also serves daily commuters traveling for work, education, and trade between Bhubaneswar and coastal districts.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 40,000–75,000 vehicles/day along this highway stretch, varying by season and day of the week.

Estimated Daily Footfall: The immediate roadside area may experience 1,500–4,000 pedestrians/day, primarily near commercial clusters and bus stops.

Peak Activity Periods: Traffic typically peaks during 6:30 AM–9:00 AM and 4:00 PM–7:00 PM on weekdays. Weekend traffic intensifies between 9:00 AM–8:00 PM, especially during tourist seasons and festivals.

Primary Audience: Inter-city commuters, pilgrims and tourists traveling to Puri, daily workers, students, and families from surrounding villages accessing Bhubaneswar.

Advertising Potential: The consistent highway traffic and seasonal tourist influx make this location suitable for brands targeting middle-income families, regional consumers, and travelers. The facing direction toward Bhubaneswar captures inbound city traffic effectively.

Hoarding Specifications

• Dimensions: 20 ft (width) × 24 ft (height)
• Total Display Area: 480 sq ft
• Monthly Price: ₹10,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Clear road-facing visibility for highway traffic
• Suitable Advertisement Size: Full hoarding coverage recommended for maximum impact

Best Suited For

• Regional FMCG brands
• Healthcare and diagnostic centers
• Educational institutions and coaching centers
• Real estate projects in Bhubaneswar and Puri
• Automotive dealerships and service centers
• Hospitality and tourism services
• Banking and financial services
• Retail chains and supermarkets

Why Choose This Hoarding?

• Positioned on a major state highway with consistent daily traffic flow
• Captures both commuter and tourist audiences year-round
• Strategic entry point location ensures high visibility
• Affordable monthly pricing suitable for sustained regional campaigns
• Facing Bhubaneswar direction targets inbound city traffic
• Serves catchment area spanning multiple districts along the Puri-Bhubaneswar corridor

Campaign Suggestions

• Promote weekend getaway packages and coastal resorts targeting city residents
• Advertise upcoming residential or commercial projects in Bhubaneswar's expanding zones
• Launch awareness campaigns for regional brands entering the Odisha market
• Highlight healthcare facilities and specialized medical services available in Bhubaneswar
• Promote educational institutions and entrance coaching centers ahead of admission seasons

Important Note

The traffic, footfall, and reach figures provided are approximate estimates based on the surrounding locality's road hierarchy, commercial activity, and typical highway usage patterns. These are not measured statistics specific to this hoarding. Reliable public measurements for this location are unavailable. Actual exposure may vary based on seasonal factors, festivals, road conditions, and local events.