Overview

This 20 ft × 20 ft hoarding is strategically positioned in Raghunathpur, facing Nandankanan Zoological Park, one of Bhubaneswar's most visited tourist destinations. The location benefits from consistent traffic flowing towards the zoo entrance, capturing attention from families, tourists, and nature enthusiasts. This hoarding offers advertisers an opportunity to reach a diverse audience in a leisure-focused environment within Odisha's capital city.

Location Highlights

Raghunathpur is located on the route approaching Nandankanan, approximately 18 km from the heart of Bhubaneswar. The area experiences regular visitor traffic, particularly during weekends, holidays, and the winter tourism season. The locality combines residential pockets with commercial establishments catering to tourists and local visitors. Being on the approach road to one of India's premier zoological parks, this location benefits from steady visitor movement throughout the year. The surrounding area includes educational institutions, forest reserves, and developing residential colonies.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–28,000 vehicles/day, with significant increases during weekends and holiday periods when zoo visitation peaks.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily comprising families, students, and tourists heading to or returning from Nandankanan.

Peak Activity Periods: Traffic concentration is highest during 9:00 AM–11:00 AM (zoo opening hours) and 4:00 PM–6:00 PM (return traffic). Weekend and holiday traffic can exceed weekday volumes by 40–60%.

Primary Audience: Families with children, domestic tourists, school groups, nature enthusiasts, middle-income households, and local residents. The audience profile skews towards leisure seekers and experience-focused consumers.

Advertising Potential: This location is well-suited for brands targeting family audiences in a positive, leisure-oriented environment. Reliable public measurements are unavailable, but the locality's tourism-centric profile suggests consistent visibility opportunities.

Hoarding Specifications

• Dimensions: 20 ft (W) × 20 ft (H)
• Total Display Area: 400 sq ft
• Monthly Price: ₹26,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightlines for traffic approaching Nandankanan
• Suitable Advertisement Size: Medium-format creative with bold visuals and minimal text for quick comprehension

Best Suited For

• Family entertainment and leisure services
• Educational institutions and coaching centers
• Food and beverage brands (family-oriented)
• FMCG products targeting households
• Tourism and hospitality services
• Children's products and apparel
• Health and wellness brands
• Regional retail chains

Why Choose This Hoarding?

• Tourism-Linked Location: Benefits from consistent visitor traffic to Nandankanan throughout the year
• Family Audience Access: Captures attention of families in a positive, leisure-focused mindset
• Seasonal Traffic Surges: Increased visibility during peak tourism months (October–March)
• Moderate Pricing: Cost-effective option for regional and local advertisers targeting Bhubaneswar's growing suburban belt
• Suburban Growth Corridor: Located in a developing area with increasing residential and commercial activity

Campaign Suggestions

• Launch family-oriented products or services with creative featuring children and nature themes
• Promote weekend dining destinations or family restaurants in Bhubaneswar
• Advertise educational institutions during admission seasons (March–June)
• Run seasonal campaigns for children's products aligned with school holidays
• Build brand awareness for FMCG products among middle-income suburban households

Important Note

The traffic, footfall, and reach figures presented are approximate estimates based on the surrounding locality's characteristics, proximity to Nandankanan, and typical visitor patterns. These are not measured statistics specific to this hoarding. Actual visibility and audience engagement may vary based on seasonal factors, creative execution, and campaign duration.