Overview

This 25 x 25 ft non-lit hoarding is located in Raghunathpur, facing the approach route to Nandankanan Zoological Park in Chandaka, Odisha. Positioned along a road that serves both local residential traffic and visitors heading to one of Eastern India's premier wildlife attractions, this hoarding offers advertisers access to a diverse audience. The locality combines residential communities with significant tourist movement, particularly during weekends and holidays. Monthly rental is ₹40,625.

Location Highlights

Raghunathpur sits within the Chandaka region of Bhubaneswar district, approximately 15-20 km from the city center. The area is most notable for its proximity to Nandankanan Zoological Park and Chandaka-Dampara Wildlife Sanctuary. The locality serves as a transition zone between Bhubaneswar's urban sprawl and the forested conservation areas. The road network here connects residential neighborhoods with the zoo entrance, educational institutions, and smaller commercial establishments. Based on the area's semi-urban profile and tourist traffic patterns, this location experiences moderate but consistent movement throughout the year, with noticeable increases during school holidays and weekends.

Traffic & Footfall Insights

Approximate estimates suggest the following activity patterns for this locality:

Estimated Daily Vehicle Traffic: 12,000–28,000 vehicles/day

Estimated Daily Footfall: 2,000–6,000 pedestrians/day

Peak Activity Periods: 9:00 AM–11:00 AM and 3:00 PM–6:00 PM (zoo visiting hours and school timings)

Primary Audience: Families visiting Nandankanan, local residents, school groups, wildlife enthusiasts, weekend tourists from Bhubaneswar, college students, and commuters using this route for connectivity.

Advertising Potential: The location benefits from a captive audience traveling at moderate speeds along the approach road. The presence of family-oriented tourist traffic creates opportunities for brands targeting middle-income households, while the residential component ensures regular daily exposure. Weekend and holiday traffic spikes provide additional visibility.

These are locality estimates based on typical traffic patterns for semi-urban zones near major tourist attractions. Reliable public measurements for this specific stretch are unavailable.

Hoarding Specifications

• Dimensions: 25 ft (width) × 25 ft (height)
• Total Display Area: 625 sq ft
• Monthly Rental Price: ₹40,625
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Good visibility for traffic approaching Nandankanan
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for quick recognition

Best Suited For

• Educational institutions and coaching centers
• Family entertainment venues and amusement parks
• FMCG brands targeting households
• Wildlife conservation campaigns
• Tourism and hospitality services
• Automobile dealerships and two-wheeler brands
• Health and wellness products
• Real estate projects in the Chandaka-Bhubaneswar corridor

Why Choose This Hoarding?

• Strategic positioning along the primary approach to Nandankanan Zoological Park, capturing tourist and visitor traffic.
• Consistent exposure to family audiences in a leisure mindset, ideal for lifestyle and consumer brands.
• Serves both residential commuters and weekend recreational traffic, providing dual audience segments.
• Affordable monthly rental offering cost-effective reach in a growing semi-urban zone.
• Large 625 sq ft display area allows for impactful creative execution visible from a distance.

Campaign Suggestions

• Launch campaigns for family-oriented products, services, or entertainment options targeting zoo visitors.
• Promote educational institutions, summer camps, or children's activity centers to capture parent attention.
• Advertise eco-tourism initiatives, wildlife conservation messages, or sustainable living products aligned with the nature-oriented audience.
• Promote automobile brands, especially family vehicles and two-wheelers suitable for semi-urban commuting.
• Showcase real estate developments in the Chandaka region to potential homebuyers exploring the area.

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding Raghunathpur locality based on its semi-urban profile and proximity to Nandankanan. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal tourist patterns, local events, and road conditions.