Overview

This 30×30 ft non-lit hoarding is strategically positioned at Nandankanan Zoo Front in Bhubaneswar, Odisha. Nandankanan, one of India's most visited zoological parks, attracts families, students, and tourists throughout the year. The location offers brands access to a diverse audience mix of local residents, regional tourists, and educational groups traveling along this well-connected route.

Location Highlights

Nandankanan Zoo is located approximately 20 kilometers from Bhubaneswar city center, on the National Highway 16 (NH-16) corridor. The area experiences steady traffic from Bhubaneswar, Cuttack, and surrounding districts. The locality includes residential neighborhoods, educational institutions, and commercial establishments. The road serves as a primary access route to the zoo, Regional Plant Resource Centre, and Kanjia Lake, creating consistent movement during weekends, holidays, and tourist seasons. The surrounding area has moderate commercial density with restaurants, shops, and service establishments catering to visitors.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–45,000 vehicles/day along this corridor, with significant peaks during weekends and public holidays.

Estimated Daily Footfall: The surrounding locality may experience 8,000–20,000 pedestrians/day, particularly during zoo visiting hours and weekends.

Peak Activity Periods: Traffic is typically highest during 9:00 AM–11:00 AM (zoo entry hours), 1:00 PM–3:00 PM (afternoon movement), and 4:00 PM–6:00 PM (return traffic). Weekends and school holidays see substantially higher activity.

Primary Audience: Families with children, school and college groups, domestic tourists, nature enthusiasts, and local commuters.

Advertising Potential: Based on the area's tourist and residential profile, this location offers strong visibility to a family-oriented audience with moderate to good purchasing power. The consistent flow of educational groups and tourists creates opportunities for brands targeting lifestyle, education, FMCG, and family-centric products.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of this specific hoarding.

Hoarding Specifications

• Dimensions: 30 ft (Width) × 30 ft (Height)
• Total Display Area: 900 sq ft
• Monthly Price: ₹58,500
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Good visibility for approaching traffic from Bhubaneswar direction
• Suitable Advertisement Size: Large format campaigns with clear, bold messaging

Best Suited For

• Family entertainment and recreation brands
• Educational institutions and coaching centers
• FMCG products (snacks, beverages, packaged foods)
• Automobile dealerships and service centers
• Hospitality and tourism services
• Consumer electronics and appliances
• Healthcare and wellness brands
• Banking and financial services

Why Choose This Hoarding?

• Located at a prominent tourist and recreational destination with year-round visitor traffic
• Access to family-oriented audiences with children and educational groups
• Strategic position on a well-traveled route connecting Bhubaneswar and Cuttack
• Consistent weekend and holiday traffic patterns ensure reliable exposure
• Affordable monthly rate of ₹58,500 for 900 sq ft display area
• Suitable for long-term brand building campaigns targeting local and regional audiences

Campaign Suggestions

• Launch family-oriented products or services during peak tourist seasons
• Promote educational institutions ahead of admission cycles with clear contact details
• Advertise FMCG products targeting families and children visiting recreational areas
• Build brand awareness for automobiles and consumer durables among middle-class families
• Promote local hospitality and dining options for tourists and weekend visitors

Important Note

The estimated daily vehicle traffic (25,000–45,000 vehicles/day), footfall (8,000–20,000 pedestrians/day), and weekly unique reach figures are approximate estimates based on the characteristics of the surrounding locality, road hierarchy, and proximity to Nandankanan Zoo. These are not direct measurements of this specific hoarding's performance. Actual visibility and audience engagement may vary based on campaign design, seasonal factors, and local events.