Overview

This 30 x 30 ft non-lit hoarding is strategically positioned at Nandankanan Zoo Front in Bhubaneswar, Odisha. Nandankanan, one of India's premier zoological parks, attracts families, tourists, students, and wildlife enthusiasts year-round. The location benefits from consistent visitor traffic along the main approach road, making it an excellent choice for brands targeting leisure-oriented and family-centric audiences in Bhubaneswar.

Location Highlights

Nandankanan Zoo is located approximately 20 km from Bhubaneswar city center, accessible via National Highway 16 (NH-16) and well-connected local roads. The area experiences steady traffic from both city residents and outstation visitors. Being near a major tourist and recreational destination, the surrounding locality includes educational institutions, residential pockets, and service-oriented commercial establishments. The road leading to the zoo serves as a primary access route for visitors traveling from Bhubaneswar, Cuttack, and neighboring districts.

Traffic & Footfall Insights

Approximate estimates suggest the following activity patterns for this locality:

Estimated Daily Vehicle Traffic: 15,000–30,000 vehicles/day

Estimated Daily Footfall: 5,000–12,000 pedestrians/day

Peak Activity Periods: 9:00 AM–11:00 AM and 3:00 PM–6:00 PM, especially on weekends, public holidays, and school vacation periods

Primary Audience: Families with children, students, tourists, nature enthusiasts, school groups, and weekend leisure travelers

Advertising Potential: High visibility during peak visitor hours makes this location suitable for family-oriented products, educational services, FMCG brands, tourism campaigns, and entertainment services. The audience profile is diverse, ranging from local residents to domestic tourists.

Hoarding Specifications

• Dimensions: 30 ft (Width) x 30 ft (Height)
• Total Display Area: 900 sq ft
• Monthly Price: ₹58,500
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Clear sightlines for approaching vehicular and pedestrian traffic
• Suitable Advertisement Size: Large format creatives with bold visuals and readable text from a distance

Best Suited For

• FMCG and food & beverage brands
• Family entertainment and leisure services
• Educational institutions and coaching centers
• Tourism and hospitality campaigns
• Healthcare and wellness services
• Retail and consumer electronics
• Banking and insurance products

Why Choose This Hoarding?

• Positioned at a major tourist and recreational landmark with consistent footfall throughout the year
• Captures attention of leisure-oriented, family-centric audiences in a relaxed, positive mindset
• Benefits from weekend and holiday traffic spikes when visitor numbers increase significantly
• Large 900 sq ft display area provides excellent creative canvas for impactful brand messaging
• Strategic location along a primary access route ensures repeated exposure to regular visitors and first-time tourists
• Proximity to a family destination enhances brand recall and positive associations

Campaign Suggestions

• Launch seasonal promotions during summer vacations and festive periods when zoo visits peak
• Promote family package deals for restaurants, resorts, and entertainment venues
• Advertise educational courses, children's activity centers, and skill development programs
• Highlight retail offers, especially for children's products, toys, and family essentials
• Run awareness campaigns for wildlife conservation, eco-tourism, and environmental initiatives

Important Note

The traffic, footfall, and reach figures mentioned are approximate estimates for the surrounding locality based on geographical and commercial characteristics. These are not measured statistics specific to this hoarding. Reliable public measurements for individual outdoor advertising sites are generally unavailable in India.