Overview

This front-lit hoarding is strategically positioned on Hanpal Flyover, facing Cuttack, along one of Bhubaneswar's critical arterial routes. The location connects the state capital with Cuttack, Odisha's second-largest city, making it a vital corridor for daily commuters, commercial vehicles, and intercity travelers. The flyover's elevated vantage point ensures unobstructed visibility, while the front lighting guarantees round-the-clock brand exposure.

Location Highlights

Hanpal Flyover is located on NH-16 (formerly NH-5), a major national highway that forms the primary link between Bhubaneswar and Cuttack, two twin cities forming Odisha's largest urban agglomeration. This stretch experiences consistent traffic from professionals commuting between the cities, government officials, commercial transport, and tourists visiting the region's cultural and religious landmarks. The surrounding area includes a mix of commercial establishments, residential colonies, educational institutions, and emerging retail zones. The flyover's position makes it a natural transition point between the two cities, capturing audiences moving in both directions throughout the day.

Traffic & Footfall Insights

Approximate estimates for this locality suggest the following:

• Estimated Daily Vehicle Traffic: 50,000–85,000 vehicles/day
• Estimated Daily Footfall: Limited pedestrian activity due to flyover location; primarily vehicular exposure
• Peak Activity Periods: 7:30 AM–10:00 AM (morning commute), 5:00 PM–8:00 PM (evening return traffic), and weekends during festival seasons
• Primary Audience: Working professionals, business owners, intercity commuters, commercial vehicle drivers, families traveling between Bhubaneswar and Cuttack
• Advertising Potential: High-value route for brands targeting upwardly mobile audiences across twin cities; excellent for automotive, real estate, financial services, and FMCG categories

These are locality-based estimates, not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 40 ft (W) × 25 ft (H) — large display area providing 1,000 sq. ft. of advertising space
• Monthly Price: ₹64,999
• Property Type: Hoarding
• Lighting: Front Lit — ensures visibility during evening and night hours
• Visibility: Elevated flyover position with clear sightlines for approaching traffic
• Suitable Advertisement Size: Full 40×25 ft creative for maximum impact

Best Suited For

• Automobile dealerships and automotive brands
• Real estate projects in Bhubaneswar and Cuttack
• Banking and financial services
• Educational institutions and coaching centers
• Healthcare facilities and hospitals
• Consumer durables and electronics
• E-commerce platforms

Why Choose This Hoarding?

• Located on NH-16, one of Odisha's busiest intercity corridors connecting the twin cities
• Captures traffic moving toward Cuttack, a major commercial and cultural hub
• Elevated flyover positioning provides unobstructed, long-distance visibility
• Front lighting ensures consistent brand presence throughout day and night
• Targets a diverse, high-frequency commuter audience with significant purchasing power
• Competitively priced for a high-traffic national highway location

Campaign Suggestions

• Launch campaigns for automotive showrooms and service centers targeting intercity commuters
• Promote residential and commercial real estate projects in both Bhubaneswar and Cuttack
• Advertise banking products, insurance, and investment services to working professionals
• Build brand awareness for regional retail chains and shopping destinations
• Highlight educational institutions offering professional courses and competitive exam coaching

Important Note

The traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the locality's characteristics, road hierarchy, and typical patterns observed in similar corridors. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal factors, road conditions, and campaign execution quality.