Overview

This 15×35 ft front-lit hoarding is strategically located at Janpath Square facing Ram Mandir in Bhubaneswar, Odisha. Janpath is one of the city's most prominent commercial and administrative corridors, connecting key government offices, corporate hubs, shopping districts, and residential areas. The location offers consistent visibility to a diverse audience comprising office-goers, shoppers, residents, and visitors throughout the day.

Location Highlights

Janpath Square is situated in the heart of Bhubaneswar's central business district, surrounded by important landmarks including government secretariat buildings, Utkal Kanika Square, Master Canteen, and major shopping complexes. The area experiences high vehicular and pedestrian movement due to its mix of administrative offices, retail outlets, banks, restaurants, and educational institutions. Ram Mandir serves as a significant local landmark, further enhancing the hoarding's recall value. The locality is well-connected through multiple bus routes and serves as a transit point for commuters traveling across the city.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day pass through this busy commercial corridor, including private cars, two-wheelers, auto-rickshaws, and public transport.

Estimated Daily Footfall: The surrounding locality may experience 8,000–18,000 pedestrians/day, driven by office employees, shoppers, students, and temple visitors.

Peak Activity Periods: Traffic peaks during 8:00 AM–10:30 AM (morning office rush), 1:00 PM–2:30 PM (lunch hour), and 5:30 PM–8:00 PM (evening commute and shopping hours).

Primary Audience: Working professionals, business owners, government employees, shoppers, middle to upper-middle-class residents, and religious visitors.

Advertising Potential: The hoarding benefits from its location at a major square with prolonged dwell time during traffic signals and peak hours. Front lighting ensures visibility during evening and early morning hours, maximizing exposure throughout the day.

Hoarding Specifications

• Dimensions: 15 ft (W) × 35 ft (H)
• Monthly Price: ₹34,125
• Property Type: Hoarding
• Lighting: Front Lit
• Visibility: High visibility from multiple approach roads at Janpath Square
• Suitable Advertisement Size: Vertical format ideal for brand logos, product showcases, and impactful messaging

Best Suited For

• Banking and financial services
• Real estate and housing projects
• Educational institutions and coaching centers
• Automobile dealerships and showrooms
• Consumer electronics and mobile brands
• Fashion and lifestyle brands
• Healthcare and diagnostic centers
• E-commerce and delivery platforms

Why Choose This Hoarding?

• Located at a prominent square in Bhubaneswar's central business district with consistent daily traffic
• High visibility to a professional and affluent audience with purchasing power
• Proximity to government offices, corporate establishments, and shopping zones ensures diverse demographic reach
• Front lighting extends advertising impact beyond daylight hours
• Vertical format stands out and is ideal for brand-focused campaigns
• Affordable monthly rental for a prime CBD location

Campaign Suggestions

• Launch campaigns for new banking products targeting working professionals
• Real estate promotions for residential and commercial projects in Bhubaneswar
• Brand awareness drives for automotive and lifestyle brands
• Seasonal retail promotions aligned with festivals and shopping events
• Educational institution admissions and course enrollments during peak academic seasons

Important Note

The traffic, footfall, and weekly unique reach figures mentioned above are approximate estimates for the surrounding locality based on the area's commercial profile, road hierarchy, and typical activity patterns. These are not measured statistics specific to this hoarding. Reliable public measurements for individual outdoor advertising sites are generally unavailable. Actual visibility and audience engagement may vary based on campaign design, seasonal factors, and local events.