Overview

This 30×20 ft front-lit hoarding is strategically positioned at Kesura Square in Bhubaneswar, facing the Puri direction. Located along a key arterial route connecting Bhubaneswar to the holy city of Puri, this location experiences consistent traffic from both daily commuters and religious tourists. The hoarding offers excellent visibility to vehicles traveling toward one of India's most visited pilgrimage destinations, making it ideal for brands targeting a diverse audience including locals, interstate travelers, and pilgrims.

Location Highlights

Kesura Square is situated along the Bhubaneswar-Puri corridor, approximately 60 kilometers from Puri. This route serves as a primary highway connecting the state capital to the Jagannath Temple, attracting significant tourist and devotee traffic year-round, with peaks during festivals like Rath Yatra. The surrounding area is characterized by mixed commercial and residential development, with roadside eateries, petrol pumps, hotels, and shops catering to travelers. The locality serves as a transition point between urban Bhubaneswar and the coastal temple town, ensuring steady vehicular movement throughout the day.

Traffic & Footfall Insights

Approximate estimates suggest the following characteristics for this locality:

• Estimated Daily Vehicle Traffic: 35,000–65,000 vehicles/day, including private cars, tourist buses, commercial vehicles, and two-wheelers
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day, primarily near commercial establishments and bus stops
• Peak Activity Periods: 7:00 AM–10:00 AM (morning commute and early pilgrims), 4:00 PM–8:00 PM (return traffic and evening travelers)
• Primary Audience: Middle-income families, religious tourists, interstate travelers, local commuters, and long-distance bus passengers
• Advertising Potential: The Puri-facing direction captures outbound traffic heading toward the temple city, offering repeated exposure to weekend travelers and festival-season pilgrims

These figures represent approximate locality estimates based on the road hierarchy and regional traffic patterns. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 30 ft (width) × 20 ft (height)
• Total Display Area: 600 square feet
• Monthly Rental Price: ₹39,000
• Property Type: Hoarding
• Lighting: Front Lit (ensures visibility during evening and night hours)
• Visibility: High visibility from the Puri-bound direction with clear sightlines
• Suitable Advertisement Size: Large-format graphics optimized for highway viewing distances

Best Suited For

• Hotels and resorts near Puri and Konark
• Religious tour operators and pilgrimage packages
• FMCG brands targeting mass audiences
• Automotive brands and dealerships
• Healthcare and wellness services
• Banking and financial institutions
• Real estate projects in Bhubaneswar and Puri
• Food and beverage chains with highway outlets

Why Choose This Hoarding?

• Captures traffic heading toward Puri, one of India's most visited religious destinations
• Benefits from consistent tourist and pilgrim flow throughout the year, with festival-season surges
• Front-lit feature ensures 24-hour visibility for maximum campaign impact
• Large 600 sq ft display area allows bold, highway-readable creative execution
• Positioned along a major state highway connecting the capital to coastal tourism hubs
• Appeals to both local commuters and interstate travelers from across India

Campaign Suggestions

• Religious Tourism: Promote temple town accommodations, spiritual retreats, and pilgrimage tour packages with visuals of Jagannath Temple
• Automobile Launches: Target long-distance travelers and families with car and SUV advertisements emphasizing comfort and reliability
• FMCG & Beverages: Advertise packaged snacks, energy drinks, and refreshments appealing to road-weary travelers
• Banking Services: Highlight travel insurance, personal loans, and ATM network availability for tourists
• Real Estate: Showcase residential and commercial projects in Bhubaneswar's expanding southern corridor and beachfront properties near Puri

Important Note

The estimated daily vehicle traffic, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding locality based on road hierarchy, regional tourism patterns, and commercial activity. These are not measured statistics specific to this hoarding installation.