Overview

This front-lit hoarding is strategically positioned at Kesura Square in Bhubaneswar, facing the Hi-Tech Medical College & Hospital area. The location benefits from consistent traffic flow along this important corridor connecting residential neighborhoods with healthcare, educational, and commercial zones in Odisha's capital city.

Location Highlights

Kesura Square serves as a key junction in Bhubaneswar's expanding urban landscape. The hoarding faces towards Hi-Tech Medical College & Hospital, one of the prominent healthcare institutions in the area. This locality experiences steady movement throughout the day due to the presence of medical facilities, educational institutions, and residential complexes. The area connects to Chandrasekharpur and Patia, two rapidly developing zones with significant IT presence and middle to upper-middle-class residential populations.

The surrounding area includes a mix of healthcare visitors, medical professionals, students, local residents, and commuters traveling between central Bhubaneswar and the northern suburbs. Nearby commercial establishments and educational centers contribute to sustained daytime activity.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 22,000–42,000 vehicles/day along this route, including two-wheelers, cars, auto-rickshaws, and commercial vehicles.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily hospital visitors, students, and local residents.

Peak Activity Periods: Traffic concentration is typically highest during 8:00 AM–11:00 AM and 4:00 PM–7:00 PM on weekdays, corresponding to hospital visiting hours, office commutes, and educational institution timings.

Primary Audience: Healthcare seekers, medical professionals, middle-income families, students, IT professionals, and local residents form the core audience.

Advertising Potential: The hoarding offers sustained visibility throughout the day with repeated exposure to commuters and visitors. The healthcare-centric environment makes it particularly effective for wellness, pharmaceutical, insurance, and family-oriented brands.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of this specific hoarding.

Hoarding Specifications

• Dimensions: 35 ft (width) × 30 ft (height)
• Total Display Area: 1,050 square feet
• Monthly Price: ₹68,249
• Property Type: Hoarding
• Lighting: Front Lit (ensures visibility during evening and night hours)
• Visibility: Clear sightlines for approaching traffic from the Kesura Square direction
• Suitable Advertisement Size: Full hoarding canvas recommended for maximum impact

Best Suited For

• Healthcare services and hospitals
• Pharmaceutical brands and wellness products
• Health insurance companies
• Diagnostic centers and pathology labs
• Educational institutions and coaching centers
• Real estate projects targeting families
• Banking and financial services
• FMCG and consumer durables
• Automobile brands

Why Choose This Hoarding?

• Healthcare Hub Advantage: Direct visibility to hospital visitors, creating natural relevance for health, wellness, and family-focused brands
• Consistent Daily Traffic: Reliable exposure throughout the day from both vehicular and pedestrian audiences
• Residential Connectivity: Serves commuters from nearby residential areas including Chandrasekharpur and Patia localities
• Affordable Pricing: Competitive monthly rate of ₹68,249 offers strong value for brands targeting Bhubaneswar's growing northern corridor
• Front-Lit Display: Maintains visibility during evening hours when return traffic peaks
• Dual Audience Capture: Reaches both local residents and visitors from across Bhubaneswar who come for healthcare services

Campaign Suggestions

• Launch healthcare services, diagnostic packages, or wellness programs targeting families and medical professionals
• Promote health insurance plans with messaging about protection and care
• Advertise educational institutions or coaching centers to students and parents in the area
• Introduce residential projects or home loan schemes to the aspirational middle-class audience
• Showcase FMCG or consumer brands with family-oriented messaging and visuals

Important Note

The traffic, footfall, and reach estimates provided are approximations for the surrounding Kesura Square locality based on typical patterns for such areas in Bhubaneswar. These are not measured statistics for this specific hoarding. Actual exposure may vary based on seasonal factors, road conditions, and local events. For campaign planning, advertisers should consider these as indicative figures for the general area profile.