Overview

This 25 ft × 30 ft hoarding is strategically positioned at the entry point to Khurda from Bhubaneswar and Jatni, facing the By-Pass Junction. Khurda, located approximately 25 km southwest of Bhubaneswar, serves as the district headquarters and a vital transit corridor connecting the state capital to southern Odisha. The hoarding targets commuters traveling between Bhubaneswar, Jatni, and Khurda, offering visibility to a diverse audience including daily travelers, commercial vehicle operators, and tourists heading towards Puri and other coastal destinations.

Location Highlights

Khurda is a well-connected town situated on National Highway 16 (NH-16), a key route linking Bhubaneswar to southern Odisha and beyond. The By-Pass Junction is a critical traffic convergence point where vehicles from Bhubaneswar and Jatni merge before entering Khurda town. The area experiences consistent vehicular movement throughout the day, driven by commercial activity, administrative functions, and tourism traffic bound for Puri and Chilika Lake. The surrounding locality features a mix of residential neighborhoods, small commercial establishments, roadside eateries, and transport services catering to inter-city travelers.

Traffic & Footfall Insights

Approximate estimates suggest the following characteristics for this locality:

Estimated Daily Vehicle Traffic: Based on the area's connectivity and role as a district headquarters, the locality likely experiences 30,000–60,000 vehicles/day, including private cars, two-wheelers, commercial vehicles, buses, and tourist traffic.

Estimated Daily Footfall: Pedestrian activity near the By-Pass Junction is moderate, estimated at 2,000–6,000 people/day, primarily comprising local residents, shoppers, and travelers waiting for public transport.

Peak Activity Periods: Traffic peaks during 7:00 AM–10:00 AM (morning commute from Bhubaneswar and Jatni) and 5:00 PM–8:00 PM (evening return traffic and commercial vehicle movement).

Primary Audience: Daily commuters, inter-city travelers, commercial vehicle drivers, tourists heading to Puri, local residents, and small business owners.

Advertising Potential: The hoarding's positioning at the entry to Khurda ensures prolonged visibility for travelers entering the town. Its size and location make it suitable for regional and state-level campaigns targeting audiences traveling along the Bhubaneswar-Puri corridor.

Hoarding Specifications

• Dimensions: 25 ft (W) × 30 ft (H)
• Monthly Price: ₹22,500
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High for vehicles entering Khurda from Bhubaneswar and Jatni, facing the By-Pass Junction
• Suitable Advertisement Size: Large-format creative with bold visuals and text legible from a distance

Best Suited For

• Regional retail brands and FMCG products
• Automotive showrooms and service centers
• Real estate projects in Khurda and Bhubaneswar
• Educational institutions and coaching centers
• Tourism and hospitality services (hotels, resorts near Puri)
• Banking, insurance, and financial services
• Healthcare facilities and diagnostic centers

Why Choose This Hoarding?

• Located at a strategic entry point to Khurda from Bhubaneswar and Jatni, capturing high-volume inter-city traffic.
• Faces the By-Pass Junction, ensuring visibility for all vehicles entering the town.
• 25 ft × 30 ft size provides ample space for impactful brand messaging.
• Affordable monthly price of ₹22,500, making it cost-effective for regional campaigns.
• Targets a diverse audience including daily commuters, tourists, and commercial vehicle operators.
• Ideal for brands seeking visibility along the Bhubaneswar-Puri tourist and commercial corridor.

Campaign Suggestions

• Launch campaigns for retail chains and FMCG brands targeting families traveling to Puri and Chilika Lake.
• Promote automotive brands and service centers to vehicle owners on this busy route.
• Advertise real estate projects in Khurda and nearby areas to homebuyers commuting from Bhubaneswar.
• Market educational institutions and coaching centers to students and parents in the region.
• Highlight banking and insurance services for small business owners and local residents.

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on its connectivity, commercial profile, and role as a district headquarters. These are not measured statistics specific to this hoarding. Actual exposure may vary depending on road conditions, seasonal factors, and campaign design.