Overview

This large hoarding is located along National Highway 316 (NH-16 stretch) near Gudipokhari, Siula, on the Puri-Bhubaneswar corridor in Odisha. Facing towards Bhubaneswar, the hoarding is strategically positioned on one of the state's busiest highway routes connecting the capital city with the renowned temple town of Puri. The location benefits from consistent intercity traffic, including tourists, pilgrims, commercial vehicles, and daily commuters traveling between Puri and Bhubaneswar.

Location Highlights

Gudipokhari, Siula is situated approximately midway along the Puri-Bhubaneswar highway corridor, a critical transportation artery in coastal Odisha. This stretch of NH-316 serves multiple purposes: daily commuter traffic between the twin cities, heavy tourist and pilgrim movement to Jagannath Temple in Puri, and commercial freight movement. The surrounding locality includes a mix of roadside commercial establishments, small townships, and agricultural land. The area experiences year-round traffic with significant peaks during festival seasons, particularly during Rath Yatra and other religious occasions when lakhs of devotees travel to Puri.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 45,000–75,000 vehicles/day pass through this highway stretch, though this varies seasonally.

Estimated Daily Footfall: 800–2,500 people/day (primarily at roadside establishments and rest stops)

Peak Activity Periods: Morning hours (7:00 AM–10:00 AM) and evening return traffic (4:00 PM–7:00 PM) see maximum movement. Festival periods witness extraordinary surges.

Primary Audience: Interstate travelers, tourists, pilgrims, commercial vehicle operators, middle to upper-middle-class families, business travelers, and local commuters.

Advertising Potential: The highway location offers extended visibility with minimal visual clutter. Vehicles traveling at moderate highway speeds provide adequate viewing time for brand messaging.

Please note: These traffic and footfall figures are approximate estimates for the surrounding locality based on typical highway patterns. They are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 60 ft (W) × 35 ft (H) — 2,100 sq ft display area
• Monthly Rental Price: ₹84,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility)
• Facing Direction: Towards Bhubaneswar (capturing BBSR-bound traffic)
• Visibility: Clear highway sightlines with minimal obstruction
• Suitable Advertisement Size: Large-format horizontal creatives with bold typography

Best Suited For

• Tourism and hospitality services (hotels, resorts, travel packages)
• Automobile brands and dealerships
• Real estate projects in Puri-Bhubaneswar corridor
• Consumer durables and electronics
• FMCG brands seeking highway visibility
• Banking and financial services
• Educational institutions
• Healthcare facilities and diagnostic centers

Why Choose This Hoarding?

• Positioned on Odisha's most traveled intercity highway corridor connecting the state capital with a major pilgrimage destination
• Large 2,100 sq ft display area ensures strong brand presence and message retention
• Captures audiences traveling for both religious and leisure purposes, representing diverse demographics
• Consistent year-round traffic with seasonal peaks during festivals and holidays
• Strategic positioning for brands targeting both Puri and Bhubaneswar markets simultaneously
• Relatively lower visual competition compared to urban locations, enhancing message impact

Campaign Suggestions

• Launch campaigns for hospitality services targeting Puri-bound tourists and pilgrims
• Promote automotive products to intercity travelers actively using highway infrastructure
• Real estate campaigns for properties along the coastal corridor or in either city
• Seasonal festival campaigns timed with Rath Yatra and other major religious events
• Directional advertising for destinations, attractions, or services in either Puri or Bhubaneswar

Important Note

The traffic volume, footfall estimates, and weekly unique reach figures provided are approximate projections for the surrounding locality based on typical highway patterns in the Puri-Bhubaneswar corridor. These are not measured statistics of this specific hoarding. Actual exposure may vary based on seasonal patterns, festival calendars, weather conditions, and other factors. Advertisers are encouraged to conduct independent verification if precise measurements are required for campaign planning.