Overview

This large-format hoarding is located on National Highway 316 near Gudipokhari in Siula, along the crucial Puri corridor in Odisha. Positioned on a major highway route connecting Puri—one of India's most visited pilgrimage and tourism destinations—this hoarding captures traffic flowing toward the temple town. The location benefits from consistent vehicular movement throughout the year, with significant seasonal spikes during festivals and religious occasions.

Location Highlights

The hoarding is situated along NH-316, a key arterial route serving pilgrims, tourists, and commercial vehicles traveling to and from Puri. The surrounding area represents a transitional zone between rural and semi-urban landscapes, with increasing commercial activity along the highway corridor. The location is strategically positioned to capture traffic before it enters the main Puri town area, making it ideal for last-mile messaging to incoming visitors. The highway serves multiple purposes: pilgrimage traffic to Jagannath Temple, beach tourism, inter-district commercial transport, and daily commuter movement between coastal towns.

Traffic & Footfall Insights

Approximate estimates suggest the following for this highway location:

Estimated Daily Vehicle Traffic: 45,000–75,000 vehicles/day

The NH-316 corridor experiences substantial traffic throughout the year, including tourist buses, private vehicles, commercial trucks, and local transport. Peak periods occur during major festivals (Rath Yatra, Diwali) and holiday seasons when pilgrimage and tourism traffic intensifies significantly.

Estimated Daily Footfall: Minimal pedestrian activity typical of highway locations

Peak Activity Periods: 6:00 AM–10:00 AM and 3:00 PM–8:00 PM, with heightened traffic during festival months (June–July, October–November)

Primary Audience: Pilgrims, domestic tourists, inter-city travelers, commercial vehicle operators, and local commuters

Advertising Potential: The highway location offers extended viewing time for travelers approaching Puri, making it suitable for destination-specific messaging, hospitality promotions, and service-oriented advertising targeting visitors.

Hoarding Specifications

• Dimensions: 60 ft (Width) × 40 ft (Height)
• Total Display Area: 2,400 square feet
• Monthly Price: ₹96,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility from both directions on NH-316
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for highway readability

Best Suited For

• Hotels, resorts, and hospitality services in Puri
• Restaurants and dining establishments
• Tourism and travel services
• Automobile brands and services
• FMCG products targeting travelers
• Banking and financial services
• Real estate projects in coastal Odisha
• Consumer durables and electronics

Why Choose This Hoarding?

• Strategic highway placement on the primary route to one of India's major pilgrimage destinations
• Large display area of 2,400 square feet ensures strong visual impact from considerable distance
• Year-round traffic flow with predictable seasonal peaks during festivals and holidays
• Captive audience of travelers with extended viewing time on highway approach
• Cost-effective pricing for a high-traffic highway location serving millions of annual visitors to Puri

Campaign Suggestions

• Hospitality welcome campaigns targeting incoming tourists with booking offers
• Destination dining and local experience promotions
• Automobile service reminders and fuel brand messaging
• Last-mile retail and souvenir shopping directions
• Banking services and ATM location awareness for travelers

Important Note

The traffic and footfall figures mentioned above are approximate estimates for the surrounding highway locality and are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal patterns, traffic conditions, and external factors. The weekly unique reach represents an estimate of unique individuals likely to notice this hoarding during a typical week.