Overview

This 20 ft x 20 ft non-lit hoarding is strategically positioned at Chandaka Traffic Chowk in Bhubaneswar, Odisha, facing towards Baranga. The location sits at a critical traffic junction connecting multiple residential and semi-urban localities in the northern periphery of Bhubaneswar. Chandaka is known for its proximity to the Chandaka Wildlife Sanctuary and serves as a connector route between Bhubaneswar's core urban areas and developing suburban zones.

Location Highlights

Chandaka Traffic Chowk functions as an important intersection linking Baranga, Patrapada, and Infocity areas. The locality experiences steady traffic from residents, commuters heading to IT parks in Infocity and Patia, students traveling to educational institutions, and visitors to the Chandaka Wildlife Sanctuary. The area has seen significant residential development in recent years, with several housing projects and commercial establishments emerging along this corridor. The hoarding's positioning at a traffic signal ensures prolonged viewer engagement during signal stops.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 18,000–35,000 vehicles/day
• Estimated Daily Footfall: 1,500–4,000 pedestrians/day
• Peak Activity Periods: 8:00 AM–10:00 AM (morning office commute), 5:30 PM–8:00 PM (evening return traffic)
• Primary Audience: IT professionals, residential community members, students, families, and wildlife sanctuary visitors
• Advertising Potential: The traffic chowk location ensures high dwell time at signals, making it effective for brand recall and messaging

Note: These figures are locality-based estimates and not measured statistics of this specific hoarding.

Hoarding Specifications

• Dimensions: 20 ft (W) x 20 ft (H) = 400 sq ft display area
• Monthly Price: ₹18,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: High visibility at traffic junction with signal-stop advantage
• Suitable Advertisement Size: Large format suitable for bold graphics and minimal text

Best Suited For

• Real estate projects and residential complexes
• Educational institutions and coaching centers
• Retail chains and FMCG brands
• Healthcare facilities and diagnostic centers
• Banking and financial services
• Automobile showrooms and service centers
• Local businesses targeting suburban audiences

Why Choose This Hoarding?

• Strategic Junction Placement: Located at a busy traffic chowk ensuring forced viewership during signal waits
• Growing Suburban Corridor: Serves developing residential zones with increasing purchasing power
• IT Professional Exposure: Regular visibility to commuters traveling to nearby IT parks
• Cost-Effective Pricing: Affordable monthly rate suitable for sustained long-term campaigns
• Dual Audience Mix: Captures both daily commuters and occasional visitors to the wildlife sanctuary area
• Residential Catchment: Strong presence among families and homebuyers in surrounding localities

Campaign Suggestions

• Launch campaigns for residential projects targeting homebuyers in Bhubaneswar's expanding suburbs
• Promote educational institutions to students and parents commuting through this route
• Advertise FMCG products and retail offers for daily visibility among residential audiences
• Healthcare services campaigns targeting families in surrounding neighborhoods
• Banking and insurance products aimed at IT professionals and urban middle-class families

Important Note

The traffic, footfall, and reach estimates provided are approximate and based on the general characteristics of the Chandaka Traffic Chowk locality. These are not measured statistics specific to this hoarding. Reliable public measurements for individual outdoor advertising locations are typically unavailable in India.