Overview

This 20 ft × 20 ft hoarding is strategically located in Raghunathpur, Bhubaneswar, facing the direction of Nandankanan Zoological Park and Baranga. The location serves as a key connector for commuters traveling between the city center and the popular tourist destination, as well as residents of the surrounding residential and semi-commercial localities. The hoarding offers consistent visibility to daily commuters, families visiting Nandankanan, and local traffic moving through this developing corridor.

Location Highlights

Raghunathpur is situated in the northern part of Bhubaneswar, positioned along the route leading to Nandankanan Zoological Park, one of Odisha's most visited tourist attractions. The area is characterized by a mix of residential neighborhoods, small commercial establishments, educational institutions, and growing suburban development. The facing direction toward Nandankanan and Baranga places this hoarding along a well-traveled route used by both daily commuters and weekend leisure travelers. The locality benefits from proximity to NH-16 (earlier NH-5) and State Highway 13, which connect Bhubaneswar to Cuttack and other parts of the state. This positioning ensures exposure to a diverse audience including local residents, tourists, students, and intercity travelers.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 18,000–35,000 vehicles/day along this route, with significant increases during weekends and public holidays due to Nandankanan visitors.

Estimated Daily Footfall: The surrounding locality may experience 2,500–6,000 pedestrians/day, primarily comprising local residents, students, and shoppers.

Peak Activity Periods: Traffic typically peaks during 7:30 AM–9:30 AM and 5:00 PM–7:30 PM on weekdays. Weekend mornings (9:00 AM–1:00 PM) see increased family traffic heading to Nandankanan.

Primary Audience: Middle-income families, young professionals, students, tourists visiting Nandankanan, and local residents commuting to Bhubaneswar city center or Cuttack.

Advertising Potential: The hoarding's location along a tourist and commuter corridor offers repeated exposure to local audiences and periodic visibility to visitors from across Odisha and neighboring states.

Hoarding Specifications

• Dimensions: 20 ft (Width) × 20 ft (Height)
• Monthly Price: ₹34,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Moderate to good during daylight hours; facing traffic toward Nandankanan and Baranga
• Suitable Advertisement Size: 20 ft × 20 ft (400 sq ft display area)

Best Suited For

• Family entertainment and leisure destinations
• Educational institutions and coaching centers
• Local FMCG and consumer goods brands
• Real estate projects in northern Bhubaneswar
• Healthcare facilities and clinics
• Automobile showrooms and service centers
• Banking and financial services
• Retail and shopping outlets

Why Choose This Hoarding?

• Positioned along the route to Nandankanan Zoological Park, capturing both local and tourist traffic
• Consistent visibility to daily commuters traveling between Bhubaneswar and surrounding localities
• Located in a developing suburban corridor with growing residential and commercial density
• Square dimensions (20 ft × 20 ft) provide balanced visual impact and design flexibility
• Affordable monthly rate of ₹34,000 suitable for regional and local brands
• Exposure to diverse demographics including families, students, and working professionals

Campaign Suggestions

• Promote family-oriented services, entertainment venues, or weekend getaway destinations targeting Nandankanan visitors
• Launch awareness campaigns for educational institutions, test prep centers, or skill development programs
• Advertise residential projects, plotted developments, or villa communities in northern Bhubaneswar suburbs
• Highlight local retail stores, supermarkets, or shopping centers serving the Raghunathpur catchment area
• Run seasonal campaigns during summer vacation and festive periods when zoo footfall increases

Important Note

The traffic, footfall, and reach figures provided are approximate estimates based on the surrounding locality's characteristics and typical patterns observed along routes leading to tourist attractions in suburban Bhubaneswar. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal factors, road conditions, and campaign execution quality.