Overview

This large-format hoarding is strategically positioned on Hi-tech By-pass Road in Bhubaneswar, Odisha, facing the crucial Hi-Tech Junction with visibility towards Cuttack. The location connects Bhubaneswar's IT corridor with commercial and residential zones, making it a high-visibility asset for brands targeting professionals, commuters, and inter-city travelers. With dimensions of 50 ft × 35 ft, this hoarding offers substantial advertising space along one of Bhubaneswar's busiest arterial roads.

Location Highlights

The hoarding is located on Hi-tech By-pass Road, a key arterial route that serves as a vital link between Bhubaneswar and Cuttack, two major cities in Odisha. The surrounding area includes commercial establishments, educational institutions, residential complexes, and proximity to IT parks and business districts. Hi-Tech Junction is a significant traffic confluence point, ensuring consistent exposure throughout the day. The location benefits from both intra-city commuters and inter-city travelers, creating a diverse audience profile.

Traffic & Footfall Insights

Approximate estimates suggest the following characteristics for this locality:

• Estimated Daily Vehicle Traffic: 45,000–75,000 vehicles/day — This arterial bypass road experiences substantial traffic from office commuters, commercial vehicles, and inter-city travelers.

• Estimated Daily Footfall: 3,000–8,000 pedestrians/day — Moderate pedestrian activity from nearby commercial establishments, bus stops, and residential areas.

• Peak Activity Periods: 8:00 AM–10:00 AM and 5:00 PM–8:00 PM during weekday commute hours, with consistent daytime traffic.

• Primary Audience: IT professionals, business executives, students, daily commuters, and inter-city travelers between Bhubaneswar and Cuttack.

• Advertising Potential: The strategic junction location combined with high traffic density makes this hoarding ideal for building long-term brand awareness among middle to upper-middle-class audiences.

Note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of this specific hoarding.

Hoarding Specifications

• Dimensions: 50 ft (Width) × 35 ft (Height)
• Total Display Area: 1,750 sq ft
• Monthly Price: ₹166,250
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: High — facing Hi-Tech Junction with clear sightlines
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for quick comprehension

Best Suited For

• Technology companies and IT services
• Real estate developers and housing projects
• Automobile brands and dealerships
• Educational institutions and coaching centers
• Banking and financial services
• Healthcare facilities and diagnostic centers
• E-commerce and consumer electronics
• FMCG and lifestyle brands

Why Choose This Hoarding?

• Strategic Junction Location: Positioned at Hi-Tech Junction, ensuring visibility from multiple approach roads and maximizing exposure.
• Dual City Connectivity: Captures traffic flow between Bhubaneswar and Cuttack, reaching audiences from both urban centers.
• Large Format Impact: The 50 ft × 35 ft size provides commanding visual presence that cannot be missed by passing traffic.
• Professional Audience: Located along the IT corridor route, ideal for brands targeting educated, employed, and decision-making demographics.
• Consistent Traffic Flow: Arterial bypass roads maintain steady traffic throughout the day, ensuring repeated brand exposure.
• Cost-Effective Reach: Competitive monthly pricing relative to the high traffic volume and strategic location.

Campaign Suggestions

• Launch campaigns for new residential or commercial projects targeting professionals working in nearby IT parks.
• Automotive brands can showcase new models to an audience with purchasing power during their daily commutes.
• Educational institutions can promote admissions during peak seasons with high visibility among student and parent demographics.
• Technology and electronics brands can create impactful product launch campaigns targeting tech-savvy professionals.
• Financial services can build trust and brand recall through sustained presence along this high-frequency commuter route.

Important Note

The estimated daily vehicle traffic (45,000–75,000), pedestrian footfall (3,000–8,000), and weekly unique reach (105,000) are approximate estimates based on the surrounding locality's characteristics, road hierarchy, and typical traffic patterns in similar arterial bypass corridors. These are not measured statistics of this specific hoarding. Actual exposure may vary based on traffic conditions, time of day, and seasonal factors.