JANHA BY PASS, Jajpur, Odisha
Price
₹40,000/month
Unique reach
68k+
Dimensions
40 × 20 ft
Lighting
Non-Lit
Description
This 40 ft × 20 ft hoarding is located on Janha Bypass in Jajpur, Odisha, positioned along a key bypass road that serves both inter-district and intra-district traffic. Jajpur district, known for its industrial clusters and proximity to major state highways, attracts a steady flow of commercial and passenger vehicles. The bypass location ensures visibility among commuters traveling between Jajpur town, nearby industrial areas, and connecting routes towards Cuttack and Bhubaneswar. This hoarding offers practical exposure for brands targeting semi-urban and industrial audiences in Odisha's developing districts.
Janha Bypass is a moderately busy arterial road that diverts heavy vehicles and inter-city traffic away from Jajpur's congested town center. The surrounding locality includes a mix of residential settlements, small commercial establishments, and approach roads to industrial zones. Jajpur district is home to steel plants, minor industries, and logistics hubs, contributing to regular commercial vehicle movement. The bypass also serves vehicles heading towards NH-16 (the Kolkata-Chennai highway corridor) and other state highways. Nearby areas may include educational institutions, local markets, and access points to rural and semi-urban settlements, making this a transit-oriented location with diverse audience exposure.
Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–28,000 vehicles/day along this bypass, primarily comprising two-wheelers, cars, commercial trucks, buses, and local transport. Traffic volumes increase during daytime business hours and early mornings when goods movement and commuter traffic are at their peak.
Estimated Daily Footfall: Pedestrian activity is likely limited, estimated at 500–1,500 people/day, mostly near roadside shops, petrol pumps, or bus stops.
Peak Activity Periods: The highest traffic density is expected during 7:00 AM–10:00 AM and 4:00 PM–7:00 PM, aligning with morning commutes, school hours, and evening return journeys.
Primary Audience: Truck drivers, commercial fleet operators, inter-district commuters, local residents, small business owners, and industrial workers.
Advertising Potential: The bypass location offers consistent exposure to a mobile audience. However, reliable public measurements are unavailable, and the above figures are locality-based estimates.
The traffic, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding locality based on road hierarchy, commercial activity, and typical bypass traffic patterns in Odisha. These are not measured statistics specific to this hoarding. Actual exposure may vary depending on road conditions, seasonal factors, and local developments.