Overview

This 20 ft × 10 ft non-lit hoarding is located in Gokhana, Jajpur district, Odisha. Positioned in a semi-urban area along a locally significant road, this site offers visibility to commuters, local residents, and commercial traffic moving through the region. Jajpur district is known for its industrial townships, agricultural trade, and connectivity to National Highway corridors. Gokhana serves as a local commercial node with modest residential density and regular vehicular movement.

Location Highlights

Gokhana is situated in Jajpur district, a region with a mix of industrial activity (steel plants, power projects) and agricultural trade. The locality experiences steady movement of commercial vehicles, two-wheelers, and local transport. Approximate estimates suggest the area witnesses consistent daily traffic due to its position along intra-district routes connecting smaller towns and industrial hubs. The surrounding profile includes local markets, retail outlets, agricultural supply stores, and residential pockets. While public footfall data is unavailable, the area likely sees moderate pedestrian activity during market hours and business days.

Traffic & Footfall Insights

• Estimated Daily Vehicle Traffic: 8,000–18,000 vehicles/day — primarily two-wheelers, auto-rickshaws, light commercial vehicles, and occasional heavy trucks moving through the area.
• Estimated Daily Footfall: 1,500–4,000 pedestrians/day — local shoppers, farmers, daily wage workers, and residents accessing nearby markets and services.
• Peak Activity Periods: 7:00 AM–10:00 AM and 4:00 PM–7:00 PM — corresponding with morning commutes, market hours, and evening activity.
• Primary Audience: Local residents, small business owners, farmers, industrial workers, and intra-district travelers.
• Advertising Potential: Suitable for regional brands, agricultural products, mobile networks, local services, FMCG, financial inclusion campaigns, and rural-focused consumer goods.

Please note: Traffic and footfall figures are approximate estimates based on the locality's commercial and residential profile. Reliable public measurements are unavailable.

Hoarding Specifications

• Dimensions: 20 ft (Width) × 10 ft (Height)
• Total Display Area: 200 sq. ft.
• Monthly Rental Price: ₹10,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Moderate — visible to road-level traffic and nearby pedestrians during daylight hours
• Suitable Advertisement Size: Medium-format creative with bold visuals, clear messaging, and regional language content for maximum local impact

Best Suited For

• Agricultural input suppliers (seeds, fertilizers, machinery)
• FMCG brands targeting rural and semi-urban consumers
• Mobile network providers and recharge services
• Local financial services and microfinance institutions
• Regional MSME products and services
• Educational institutions and skill development programs
• Healthcare and wellness brands

Why Choose This Hoarding?

• Affordable entry point for regional and local advertisers at ₹10,000/month
• Strategic placement in a semi-urban commercial area with steady local traffic
• Ideal for campaigns targeting rural-to-urban transition audiences
• Suitable for long-duration campaigns with high repetition among local commuters
• 200 sq. ft. display area allows impactful creative execution
• Effective for building brand recall in underserved semi-urban markets

Campaign Suggestions

• Launch region-specific product offerings with Odia-language creative
• Promote agricultural schemes, loan products, or government initiatives
• Advertise mobile recharge offers, data packs, or telecom services
• Highlight local distributor contact details for consumer goods
• Run awareness campaigns for rural insurance, health checkups, or skill training

Important Note

The estimated daily vehicle traffic (8,000–18,000), daily footfall (1,500–4,000), and weekly unique reach are approximate estimates based on the surrounding locality's commercial profile, road hierarchy, and typical activity patterns in semi-urban Odisha. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal factors, local events, and evolving traffic patterns.