Overview

This 20×10 ft non-lit hoarding is strategically positioned along Jagannath Sadak (NH-316) in Uttara, Odisha, connecting Bhubaneswar and Puri. The location serves as a vital commercial and pilgrimage corridor, offering consistent visibility to both vehicular traffic and commuters traveling between the state capital and the famous Jagannath Temple in Puri.

Location Highlights

Situated in Pubasasan, Uttara, this hoarding benefits from its placement on a major state highway that experiences steady year-round traffic. The NH-316 corridor is characterized by a mix of commercial establishments, residential areas, and transit activity. Uttara serves as an important junction area between Bhubaneswar and Puri, with moderate commercial density and proximity to both urban and semi-urban populations. The locality experiences increased activity during the pilgrimage season (June–July and October–November) when devotees travel to Puri.

Traffic & Footfall Insights

Based on the highway's commercial profile and connectivity between two major cities:

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day along this NH-316 corridor, including private vehicles, buses, taxis, and commercial transport.

Estimated Daily Footfall: The surrounding locality may experience 2,000–6,000 pedestrians/day, primarily near commercial zones, bus stops, and local markets.

Peak Activity Periods: Traffic typically intensifies during 7:00 AM–10:00 AM and 4:00 PM–7:00 PM on weekdays, with weekend surges during pilgrimage seasons and holidays.

Primary Audience: Pilgrims, inter-city commuters, tourists, local residents, commercial vehicle operators, and families traveling between Bhubaneswar and Puri.

Advertising Potential: The highway location provides extended viewing time for motorists and passengers. Reliable public measurements are unavailable; figures are locality-based estimates.

Hoarding Specifications

• Dimensions: 20 ft (W) × 10 ft (H) = 200 sq ft
• Monthly Price: ₹14,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear roadside positioning along NH-316
• Suitable Advertisement Size: Full 20×10 ft creative with bold, simple messaging for highway viewing

Best Suited For

• Automotive brands and service centers
• Hospitality and pilgrimage accommodation
• FMCG and beverage brands
• Real estate projects in Bhubaneswar-Puri corridor
• Banking and financial services
• Healthcare and diagnostic centers
• Regional retail chains and shopping destinations

Why Choose This Hoarding?

• Positioned on the vital Bhubaneswar-Puri highway corridor with consistent traffic flow
• Captures both local commuters and long-distance travelers including pilgrims
• Cost-effective monthly pricing suitable for extended regional campaigns
• Benefits from seasonal traffic surges during major pilgrimage periods
• Reaches middle-income families, tourists, and commercial audiences
• Highway placement ensures sustained visibility during travel time

Campaign Suggestions

• Launch automotive dealerships or service centers targeting Bhubaneswar-Puri corridor travelers
• Promote pilgrimage hotels, guesthouses, and accommodation packages
• Advertise regional FMCG brands with simple, memorable messaging
• Build awareness for upcoming real estate projects along the highway
• Promote banking services and insurance products to inter-city commuters

Important Note

Traffic volume, footfall, and reach estimates are approximate projections based on the surrounding locality's commercial profile and highway characteristics. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal patterns, road conditions, and local events.