Overview

This hoarding is situated in Raghunathpur, Patia, along Nandan Kanan Road in Bhubaneswar, Odisha. The location lies in a developing residential and commercial corridor connecting central Bhubaneswar to the popular Nandankanan Zoological Park. The area experiences steady local traffic from nearby residential colonies, educational institutions, and commuters traveling towards the zoo and surrounding localities.

Location Highlights

Raghunathpur is part of the Patia locality, which has emerged as a growing residential hub in northern Bhubaneswar. Nandan Kanan Road is a key arterial route providing connectivity to Nandankanan Zoological Park, one of Odisha's most visited tourist attractions. The surrounding area includes residential blocks, small commercial establishments, schools, and local markets. The locality serves a mix of residents, daily commuters, students, and weekend visitors heading to the zoo. The road experiences moderate vehicle movement throughout the day, increasing during weekends and public holidays due to tourist traffic.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 18,000–32,000 vehicles/day, comprising two-wheelers, cars, auto-rickshaws, and occasional buses. Traffic volume increases significantly on weekends and holidays.

Estimated Daily Footfall: The surrounding locality may experience 2,000–6,000 pedestrians/day, including local residents, students, and zoo visitors.

Peak Activity Periods: Typical traffic in this locality is likely to peak during 8:00 AM–10:00 AM (morning commute), 12:00 PM–2:00 PM (midday movement), and 4:00 PM–7:00 PM (evening return traffic). Weekend mornings see higher tourist traffic.

Primary Audience: Local residents, families, students, daily commuters, and tourists visiting Nandankanan Zoo.

Advertising Potential: This location offers consistent visibility to a diverse audience, making it suitable for campaigns targeting local households, education services, family-oriented products, and tourism-related brands. Reliable public measurements are unavailable; these are locality-based estimates.

Hoarding Specifications

• Dimensions: 20 ft (width) × 10 ft (height)
• Total Display Area: 200 sq. ft.
• Monthly Price: ₹16,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Moderate to good visibility during daylight hours
• Suitable Advertisement Size: Medium-format creatives with clear, readable text and bold visuals

Best Suited For

• Real estate and housing projects
• Educational institutions and coaching centers
• Family restaurants and food delivery services
• Healthcare and diagnostic centers
• FMCG and household products
• Banking and financial services
• Local retail and shopping outlets

Why Choose This Hoarding?

• Positioned on Nandan Kanan Road, a key route to a major tourist destination
• Consistent exposure to residential and commuter traffic throughout the week
• Affordable monthly investment suitable for local and regional campaigns
• Accessible location with good road connectivity
• Appeals to a family-oriented and local community audience

Campaign Suggestions

• Promote residential projects targeting homebuyers in developing Bhubaneswar localities
• Advertise educational courses and schools catering to nearby residential areas
• Launch awareness campaigns for healthcare services and diagnostic facilities
• Highlight family dining offers and food delivery apps
• Introduce FMCG products and household essentials to local residents

Important Note

Estimated traffic, footfall, and reach figures are approximate estimates based on the surrounding locality's characteristics and typical road usage patterns. These are not measured statistics specific to this hoarding. Actual exposure may vary depending on seasonal factors, road conditions, and local events.