Overview

This 40 ft × 30 ft non-lit hoarding is strategically positioned on NH 16 (National Highway 16) at Jagannathpur Bypass near Markandeshwar Temple in Berhampur (Brahmapur), Odisha. The hoarding faces the national highway, offering direct visibility to vehicles traveling along one of India's busiest coastal corridors connecting Kolkata to Chennai. Berhampur, as the commercial hub of southern Odisha, experiences significant inter-city and intra-city traffic, making this location valuable for regional and national brands targeting highway commuters, commercial transporters, and local residents.

Location Highlights

Berhampur is Odisha's third-largest city and a major commercial and educational center in the Ganjam district. The Jagannathpur Bypass area serves as a critical junction connecting the city to surrounding districts and neighboring states. NH 16, formerly known as NH 5, is a major arterial highway facilitating long-distance freight movement, passenger transport, and tourist traffic heading to destinations like Puri, Bhubaneswar, and Visakhapatnam. The proximity to Markandeshwar Temple adds a religious and cultural dimension, attracting local devotees and occasional pilgrims. The bypass area is characterized by mixed commercial and residential development, with roadside businesses, eateries, petrol pumps, and emerging retail establishments catering to highway travelers and local populations.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day along this stretch of NH 16, comprising heavy commercial vehicles, buses, private cars, and two-wheelers. Being a bypass route, the traffic includes both through-traffic heading to other cities and local traffic entering/exiting Berhampur.

Estimated Daily Footfall: The surrounding locality may experience 2,000–6,000 pedestrians/day, primarily near the temple area, roadside shops, and residential clusters.

Peak Activity Periods: Traffic peaks during 7:00 AM–10:00 AM and 5:00 PM–8:00 PM on weekdays, with increased movement during festival seasons and weekends near the temple.

Primary Audience: Long-distance commuters, truck drivers, local residents, business travelers, pilgrims, and families traveling along the coastal highway corridor.

Advertising Potential: The highway-facing position ensures prolonged visibility for vehicles approaching from either direction. The large 1,200 sq ft display area accommodates bold messaging suitable for quick comprehension at highway speeds. However, as a non-lit hoarding, visibility is limited to daylight hours.

Important Note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 40 ft (Width) × 30 ft (Height)
• Total Display Area: 1,200 sq ft
• Monthly Price: ₹54,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Highway Orientation: NH 16 facing
• Visibility: High for highway traffic during daytime
• Suitable Advertisement Size: Large-format graphics with bold text and minimal copy

Best Suited For

• Automotive brands (vehicles, tires, lubricants)
• FMCG products with regional distribution
• Real estate projects in Berhampur and Ganjam district
• Banking and insurance services
• Educational institutions and coaching centers
• Healthcare facilities and diagnostic centers
• Consumer electronics and appliances
• Hospitality and tourism services

Why Choose This Hoarding?

• Direct visibility on National Highway 16, ensuring exposure to inter-city and inter-state traffic.
• Large 1,200 sq ft canvas ideal for impactful brand storytelling.
• Strategic bypass location captures both through-traffic and city-bound vehicles.
• Proximity to Markandeshwar Temple adds local landmark recognition.
• Cost-effective monthly rental of ₹54,000 for highway frontage in a major Odisha city.
• Suitable for sustained brand-building campaigns targeting southern Odisha and coastal Andhra markets.

Campaign Suggestions

• Promote automotive aftermarket products targeting commercial vehicle operators.
• Launch regional FMCG products with strong visuals and brand recall messaging.
• Advertise upcoming residential or commercial real estate developments in Berhampur.
• Highlight banking offers, loan products, or insurance schemes for the growing middle class.
• Promote educational institutions offering professional courses to students from neighboring districts.

Important Note

The traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the characteristics of the surrounding locality and NH 16 corridor. These are not direct measurements of the hoarding's performance. Advertisers should conduct independent assessments for specific campaign planning. The non-lit nature of this hoarding limits visibility to daylight hours only.