Overview

This hoarding is strategically positioned at Khodasingh Over Bridge in Berhampur (Brahmapur), facing towards Gopalpur. The location serves as a significant transit point connecting the main city area with the coastal town of Gopalpur, making it highly visible to vehicular traffic moving in this direction. Situated near the LIC Divisional Office and Colony area, this hoarding benefits from a mixed commercial-residential locality with steady daily movement.

Location Highlights

Khodasingh Over Bridge is a key infrastructure point in Berhampur, Odisha's fourth-largest city and an important commercial hub in the Ganjam district. The hoarding faces the Gopalpur direction, which is a popular beach destination approximately 16 km away, ensuring visibility from tourists, daily commuters, and commercial vehicles. The surrounding area includes institutional establishments like the LIC office, residential colonies, and local businesses. Berhampur's strategic position on National Highway 16 (formerly NH 5) connecting Kolkata and Chennai contributes to consistent inter-city traffic movement through this route.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 18,000–35,000 vehicles/day pass through this corridor, including two-wheelers, cars, commercial vehicles, and tourist traffic heading to Gopalpur beach, particularly during weekends and holiday seasons.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily from nearby residential colonies, LIC office visitors, and local commuters.

Peak Activity Periods: Typical traffic in this locality is likely to peak during 7:30 AM–10:00 AM (morning commute), 12:00 PM–2:00 PM (midday movement), and 5:00 PM–8:00 PM (evening return traffic and tourist movement).

Primary Audience: Daily commuters, office-goers, families traveling to Gopalpur, tourists, local residents, and commercial vehicle operators.

Advertising Potential: The hoarding's position on an over bridge offers elevated visibility and unobstructed sightlines for approaching traffic. The Gopalpur-facing direction captures both local commuters and tourist traffic, making it suitable for regional and local brand campaigns.

Hoarding Specifications

• Dimensions: 25 ft (width) × 20 ft (height) — 500 sq ft display area
• Monthly Price: ₹25,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Elevated position on over bridge provides clear sightlines
• Suitable Advertisement Size: Full hoarding coverage recommended for maximum impact

Best Suited For

• Local retail brands and shopping outlets
• Hospitality and beach resorts in Gopalpur
• Banking and financial services
• Real estate projects in Berhampur and coastal areas
• Educational institutions and coaching centers
• Automobile dealerships and service centers
• FMCG and consumer products with regional distribution
• Tourism and travel services

Why Choose This Hoarding?

• Strategic Over Bridge Location: Elevated positioning ensures visibility from a distance with minimal obstructions
• Tourist Traffic Route: Captures audience traveling to popular Gopalpur beach destination
• Institutional Proximity: Located near LIC office area, attracting professional and business-oriented audience
• Cost-Effective: Competitive monthly rate of ₹25,000 provides good value for the location and size
• Mixed Audience Profile: Reaches both daily local commuters and tourist traffic from within and outside Berhampur

Campaign Suggestions

• Launch campaigns for beach resorts, hotels, and restaurants targeting Gopalpur-bound tourists
• Promote local retail brands and shopping festivals to capture daily commuter attention
• Advertise real estate projects in coastal or city areas to families and working professionals
• Feature banking products and insurance services given proximity to LIC office
• Showcase automobile brands targeting middle-income families and commercial vehicle buyers

Important Note

The traffic, footfall, and reach estimates provided are approximate figures based on the surrounding locality characteristics of Khodasingh Over Bridge area in Berhampur. These are not measured statistics specific to this hoarding. Reliable public measurements for individual outdoor advertising sites are typically unavailable. Actual exposure may vary based on seasonal patterns, local events, road conditions, and tourist activity.