Overview

This 20 ft × 25 ft non-lit hoarding is positioned at Khodasingh Over Bridge in Berhampur (Brahmapur), Odisha, facing the Gopalpur direction. Located on Daringbadi-Gopalpur Road near Gandhi Nagar Main, this hoarding serves as a key advertising landmark for traffic moving towards the coastal town of Gopalpur. The over bridge location ensures elevated visibility for vehicular traffic passing underneath and across the structure. At ₹25,000 per month, this hoarding offers cost-effective outdoor advertising in one of southern Odisha's major commercial and educational hubs.

Location Highlights

Berhampur is the largest city in southern Odisha and serves as the commercial, educational, and administrative center for Ganjam district. The city is well-connected via National Highway 16 (formerly NH-5) and National Highway 157, making it a vital junction for traffic heading to coastal destinations like Gopalpur, Puri, and other towns in the region.

Khodasingh Over Bridge is situated on a major arterial road connecting the city center to the Gopalpur coastal route, approximately 16 km away. The surrounding locality includes residential neighborhoods like Gandhi Nagar, commercial establishments, educational institutions, and small businesses. The bridge serves as a key crossing point, handling mixed traffic including private vehicles, auto-rickshaws, commercial trucks, and two-wheelers. The area experiences steady daily movement due to its connectivity to both urban Berhampur and the coastal tourist destination of Gopalpur.

Traffic & Footfall Insights

Approximate estimates suggest the locality experiences moderate to high vehicular movement throughout the day.

• Estimated Daily Vehicle Traffic: 25,000–45,000 vehicles/day
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day
• Peak Activity Periods: Morning hours (7:30 AM–10:00 AM) and evening return traffic (5:00 PM–8:00 PM), with additional weekend traffic heading to Gopalpur beach
• Primary Audience: Local commuters, commercial vehicle drivers, families traveling to coastal destinations, students, and shoppers
• Advertising Potential: High cumulative reach over time due to consistent daily traffic and the over bridge's strategic elevation providing extended viewing angles

Please note: Traffic and footfall figures are locality-based estimates. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 20 ft (W) × 25 ft (H) — Total display area of 500 sq ft
• Monthly Price: ₹25,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Elevated position on over bridge ensures clear sightlines for approaching and passing traffic
• Suitable Advertisement Size: Full 20×25 ft creative with bold visuals and large text for readability from distance

Best Suited For

• Local retail brands and FMCG products
• Educational institutions and coaching centers
• Healthcare services and clinics
• Real estate and housing projects
• Tourism and hospitality services (especially Gopalpur-related)
• Automobile dealerships and services
• Regional BFSI services

Why Choose This Hoarding?

• Positioned on a major arterial road connecting Berhampur city to the popular Gopalpur coastal destination
• Over bridge location offers elevated visibility and extended viewing time for traffic passing below
• Serves both daily urban commuters and weekend tourist traffic
• Cost-effective monthly rental makes it suitable for long-term local brand campaigns
• Located in southern Odisha's largest commercial hub with strong purchasing power
• Captures diverse audience including residents, students, professionals, and travelers

Campaign Suggestions

• Promote coastal resorts, hotels, and tourism packages targeting Gopalpur-bound travelers
• Advertise regional retail chains, electronics, and consumer goods with strong local appeal
• Highlight educational institutions and competitive exam coaching centers serving Berhampur's student population
• Launch healthcare services, diagnostic centers, and specialty clinics targeting urban families
• Promote real estate developments and housing projects in Berhampur and surrounding areas

Important Note

The estimated daily vehicle traffic (25,000–45,000), footfall (3,000–8,000), and weekly unique reach figures provided are approximate assessments based on the surrounding locality's characteristics, road hierarchy, and typical traffic patterns in similar urban arterial locations in Odisha. These are not measured statistics specific to this hoarding. Actual reach may vary based on seasonal trends, local events, and tourism activity to Gopalpur beach.