Overview

This 20×15 ft non-lit hoarding is located at Udit Nagar, facing the Steel Township Institute (STI) in Civil Township, Rourkela, Odisha. Positioned on Main Road in a well-established residential and institutional area of Rourkela—Odisha's steel city—this hoarding offers visibility to a stable, middle-class audience comprising residents, students, teachers, and employees of nearby establishments. The location is part of the planned Civil Township area, known for its organized layout and connectivity within Rourkela.

Location Highlights

Udit Nagar is situated in the Civil Township zone of Rourkela, a locality that serves both residential and institutional purposes. The hoarding faces the Steel Township Institute, which likely attracts students, faculty, and administrative staff on a daily basis. The surrounding area includes residential colonies, small commercial establishments, schools, and community centers. Rourkela, as an important industrial city in Odisha, is home to the Rourkela Steel Plant and has a diverse population of industrial workers, professionals, and their families. The Main Road connectivity ensures regular movement of local traffic, two-wheelers, auto-rickshaws, and pedestrians throughout the day.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

Estimated Daily Vehicle Traffic: 8,000–18,000 vehicles/day

This includes two-wheelers, cars, auto-rickshaws, and occasional commercial vehicles typical of a residential collector road in a planned township.

Estimated Daily Footfall: 2,000–6,000 pedestrians/day

Footfall is driven by students, residents, and employees commuting to nearby schools, institutes, and local shops.

Peak Activity Periods: 7:30 AM–9:30 AM (morning commute and school hours), 4:00 PM–7:00 PM (evening return and local activity)

Primary Audience: Families, students, teachers, salaried employees, and local shoppers in the Civil Township area.

Advertising Potential: Suitable for brands targeting educated, middle-income households and youth in a stable, community-oriented environment.

Hoarding Specifications

• Dimensions: 20 ft (width) × 15 ft (height)
• Total Display Area: 300 sq. ft.
• Monthly Price: ₹21,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Good during daylight hours, facing institutional and residential traffic
• Suitable Advertisement Size: Medium-format creatives with clear branding and messaging

Best Suited For

• Educational institutions and coaching centers
• Banking and insurance services
• FMCG and daily essentials
• Healthcare and diagnostic centers
• Local retail and consumer durables
• Mobile and electronics brands
• Real estate and housing projects

Why Choose This Hoarding?

• Located in a well-planned residential and institutional zone of Rourkela
• Faces Steel Township Institute, ensuring daily exposure to students and staff
• Positioned on Main Road with steady local traffic throughout the day
• Affordable monthly rate of ₹21,000, suitable for local and regional campaigns
• Serves a stable, educated, middle-class audience with consistent spending power
• Effective for building long-term brand recall in a community setting

Campaign Suggestions

• Launch campaigns for educational courses, skill development programs, or entrance coaching
• Promote banking products, insurance policies, and financial planning services
• Advertise consumer electronics, mobile brands, and appliances for family buyers
• Introduce new FMCG products or local retail offers targeting daily shoppers
• Highlight healthcare services, diagnostic centers, or wellness programs for families

Important Note

The estimated daily vehicle traffic (8,000–18,000 vehicles/day), daily footfall (2,000–6,000 pedestrians/day), and weekly unique reach are approximate estimates for the surrounding Udit Nagar and Civil Township locality. These figures are not measured statistics specific to this hoarding. They are intended to provide general insights into the area's advertising potential and should be considered indicative rather than precise measurements.