Overview

This large front-lit hoarding is strategically positioned in Patia-Raghunathpur, facing the popular Nandan Kanan area in Chandrasekharpur, Bhubaneswar. The location lies along a key approach route to one of Odisha's most visited zoological parks and botanical gardens, attracting a steady flow of daily commuters, tourists, families, and students. The surrounding area includes a mix of residential colonies, educational institutions, IT establishments, and commercial centers, making this an excellent spot for brands seeking high visibility in Bhubaneswar's rapidly developing northern corridor.

Location Highlights

Situated in Kanan Vihar, Chandrasekharpur, this hoarding benefits from its proximity to Nandan Kanan Zoological Park, a major attraction drawing visitors from across Odisha and neighboring states. The locality is part of Bhubaneswar's expanding urban zone, characterized by developing residential communities, emerging commercial hubs, and excellent road connectivity. Chandrasekharpur serves as a vital link between the city center and peripheral areas, with steady daily traffic comprising office-goers, college students, families, and weekend tourists. The area also hosts several educational institutions, hospitals, and IT offices, contributing to consistent daytime and evening movement.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day along this route, given its role as a connector road to Nandan Kanan and surrounding residential-commercial zones.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, including local residents, park visitors, and students.

Peak Activity Periods: Morning hours (8:00 AM–10:00 AM) see office and college commuters, midday (11:00 AM–2:00 PM) attracts Nandan Kanan visitors, and evening hours (5:00 PM–8:00 PM) witness return traffic and recreational visits.

Primary Audience: Families, young professionals, students, tourists, and middle to upper-middle-class residents.

Advertising Potential: The location's blend of residential, educational, and tourism-driven traffic makes it suitable for mass-market brands, lifestyle products, real estate, educational services, and family-oriented campaigns. Front lighting ensures visibility during early morning and evening hours.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of this hoarding.

Hoarding Specifications

• Dimensions: 35 ft (W) × 40 ft (H)
• Total Display Area: 1,400 sq. ft.
• Monthly Price: ₹126,000
• Property Type: Hoarding
• Lighting: Front Lit (ensures visibility during low-light conditions)
• Visibility: High visibility from approaching traffic on both sides
• Suitable Advertisement Size: Large-format creatives with bold visuals and minimal text work best

Best Suited For

• Real estate and housing projects
• Educational institutions and coaching centers
• FMCG and consumer goods
• Automotive brands
• Family entertainment and tourism services
• Healthcare and wellness brands
• E-commerce and retail platforms

Why Choose This Hoarding?

• Tourism Gateway: Located on the approach to Nandan Kanan, attracting steady visitor traffic throughout the week
• Residential Catchment: Surrounded by developing housing colonies in Chandrasekharpur and Kanan Vihar
• Front Lighting: Ensures brand visibility during early mornings and evenings
• Large Display Area: 1,400 sq. ft. offers excellent creative flexibility for impactful messaging
• Educational Hub Proximity: Nearby schools and colleges contribute to regular daytime traffic
• Growing Commercial Zone: Area undergoing rapid urban development with increasing footfall

Campaign Suggestions

• Launch campaigns for new residential or commercial real estate projects targeting homebuyers
• Promote family-oriented products, weekend getaway packages, or entertainment services
• Advertise educational courses, competitive exam coaching, or skill development programs
• Showcase automotive launches or dealership promotions to aspiring young buyers
• Run FMCG or retail brand awareness campaigns with bold visuals and clear messaging

Important Note

The traffic, footfall, and reach estimates provided are approximate and based on the general characteristics of the surrounding locality. These are not measured statistics specific to this hoarding. Reliable public measurements are unavailable. Actual audience exposure may vary based on seasonal tourism patterns, time of day, and ongoing urban development in the area.