Overview

This 20x20 ft non-lit hoarding is located in the Kalidaspur-Balia area of Balasore (also known as Baleswar), Odisha, along Januganj Road near the Remuna Golei route. Balasore is a prominent commercial and industrial town in coastal Odisha, serving as a gateway between West Bengal and southern Odisha. The hoarding is positioned in a developing residential-commercial belt with steady local traffic flow, making it suitable for brands targeting middle-income households, local businesses, and regional audiences.

Location Highlights

The hoarding is situated in Kalidaspur, a locality within Balasore that experiences moderate urbanization with a mix of residential neighborhoods, small commercial establishments, schools, and local markets. Januganj Road connects several residential pockets and is used by daily commuters, students, and shoppers. Balasore town is approximately 12–15 km from Balasore Railway Station, a major junction on the Howrah-Chennai main line, and serves as a trade and education hub for the district. The surrounding area includes local retail shops, educational institutions, and healthcare facilities, contributing to consistent daytime movement. The locality is primarily residential with emerging commercial activity.

Traffic & Footfall Insights

Based on the locality's residential-commercial profile and road hierarchy, approximate estimates suggest the following:

Estimated Daily Vehicle Traffic: 8,000–18,000 vehicles/day

This includes two-wheelers, auto-rickshaws, cars, and occasional light commercial vehicles typical of a developing urban locality in a tier-2 town.

Estimated Daily Footfall: 2,000–6,000 pedestrians/day

Footfall consists of local residents, students commuting to nearby schools, shoppers visiting neighborhood markets, and daily wage workers.

Peak Activity Periods: 7:30 AM–9:30 AM (morning commute and school hours) and 5:00 PM–7:30 PM (evening return traffic and local market activity)

Primary Audience: Middle-income families, students, small business owners, local shopkeepers, and daily commuters within Balasore.

Advertising Potential: Moderate visibility for brands focusing on regional penetration, local services, FMCG, education, healthcare, and consumer durables in tier-2 markets.

Hoarding Specifications

• Dimensions: 20 ft (W) x 20 ft (H) – 400 sq. ft. total display area
• Monthly Price: ₹22,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Suitable for daytime campaigns with clear daylight visibility
• Suitable Advertisement Size: Standard flex vinyl print for 20x20 ft hoarding

Best Suited For

• FMCG brands (beverages, snacks, packaged foods)
• Educational institutions and coaching centers
• Local retail and consumer goods
• Banking and microfinance services
• Healthcare and diagnostic centers
• Real estate projects in Balasore district
• Regional BFSI and insurance products

Why Choose This Hoarding?

• Positioned in a growing residential-commercial locality with steady local traffic exposure
• Affordable monthly rental ideal for regional brands and local businesses
• Suitable for campaigns targeting middle-income households and students in Balasore
• Located along a connector road with consistent daytime commuter movement
• Good option for brands seeking cost-effective presence in tier-2 Odisha markets

Campaign Suggestions

• Promote local schools, coaching classes, and skill development programs targeting students and parents
• Advertise regional FMCG brands, packaged foods, and daily essentials available in nearby markets
• Highlight banking services, savings schemes, and microfinance offerings for local businesses
• Showcase healthcare facilities, diagnostic centers, and wellness services in Balasore
• Announce local real estate projects, housing schemes, and property developments

Important Note

All traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on geographical and commercial analysis. These are not measured statistics specific to this hoarding.