Overview

This 60 ft × 25 ft non-lit hoarding is located on Ekmara Marg, Airport New Road in Unit 6, Ganga Nagar, Bhubaneswar. The hoarding sits along a crucial arterial connecting the city center to Biju Patnaik International Airport, one of Odisha's busiest air gateways. The location serves both departing travelers and incoming visitors, making it a strategic point for brands targeting upscale audiences, corporate professionals, and tourists.

Location Highlights

Ekmara Marg is part of the airport corridor, which experiences consistent traffic throughout the day. The surrounding locality includes Ganga Nagar, a well-established residential-commercial area. This section of the road likely serves office commuters, airport-bound travelers, and residents of nearby upscale neighborhoods.

The hoarding is positioned near the Airport New Road, benefiting from visibility to vehicles heading toward or returning from the airport. Approximate estimates suggest the area sees a mix of private cars, app-based cabs, tourist vehicles, and goods transport, especially during morning and evening hours. The presence of educational institutions, healthcare facilities, and commercial establishments in the broader Unit 6 area contributes to diverse daily movement.

Bhubaneswar, as the capital city of Odisha and a growing smart city, has seen increased infrastructural development along airport routes. This hoarding captures attention from decision-makers, business travelers, and visitors exploring the capital.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 30,000–60,000 vehicles/day along this section of the airport corridor.

Estimated Daily Footfall: Pedestrian movement is moderate, approximately 1,500–4,000/day, primarily near commercial establishments and bus stops.

Peak Activity Periods: The road experiences high traffic during 6:30 AM–9:30 AM and 5:00 PM–8:00 PM on weekdays, with steady movement during midday due to airport-related travel.

Primary Audience: Airport travelers, corporate professionals, middle to upper-middle-class commuters, tourists, and local residents.

Advertising Potential: The location is ideal for brands targeting affluent, mobile audiences. Reliable public measurements are unavailable; these figures are locality estimates.

Hoarding Specifications

• Dimensions: 60 ft (Width) × 25 ft (Height)
• Total Display Area: 1,500 sq. ft.
• Monthly Rental Price: ₹1,08,000
• Property Type: Hoarding
• Lighting: Non-Lit (daytime visibility only)
• Visibility: High during daylight hours; moderate after sunset
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text

Best Suited For

• Real estate developers and luxury housing projects
• Airlines, travel agencies, and hospitality brands
• Automobile showrooms and premium car launches
• Financial services, insurance, and investment firms
• Educational institutions and professional training centers
• E-commerce platforms and consumer electronics
• Healthcare and wellness services

Why Choose This Hoarding?

• Positioned on a high-visibility airport corridor with consistent daily traffic
• Captures attention from travelers, tourists, and business professionals
• Large 1,500 sq. ft. canvas allows impactful brand storytelling
• Located in a rapidly developing commercial and residential zone
• Suitable for long-term brand building and product launches
• Affordable monthly rate for a strategic airport route location

Campaign Suggestions

• Launch campaigns for premium real estate projects targeting returning NRIs and investors
• Promote airline offers, holiday packages, and hotel bookings
• Showcase new car models or financing schemes for aspirational buyers
• Advertise banking products, mutual funds, or insurance plans
• Run awareness campaigns for educational programs and skill development courses

Important Note

Estimated traffic, footfall, and reach figures are approximate based on the surrounding locality and road hierarchy. These are not measured statistics specific to this hoarding. Actual exposure may vary depending on time of day, season, and local events.