Overview

This large 60×30 ft non-lit hoarding is strategically positioned on Khordha Road near Jatni Gate, facing towards Khordha town in Odisha. The hoarding commands a prominent location on a key regional connector linking Khordha district headquarters with surrounding localities, offering substantial visibility to vehicular traffic moving between Bhubaneswar, Khordha, and Jatni areas. The location benefits from steady commuter movement throughout the day, making it suitable for regional and state-level brand campaigns.

Location Highlights

Khordha Road near Jatni Gate serves as an important arterial route in the Khordha district, connecting the district headquarters with Jatni town and surrounding areas. The locality experiences consistent traffic from both local commuters and inter-district travelers. Being positioned near Jatni Gate — a recognizable landmark — the hoarding enjoys good approach visibility. The surrounding area features a mix of residential neighborhoods, small commercial establishments, educational institutions, and agricultural markets. The road typically sees a diverse audience including daily commuters, business travelers, and residents from nearby villages and urban pockets.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–45,000 vehicles/day on this section of Khordha Road, comprising two-wheelers, cars, auto-rickshaws, commercial vehicles, and buses connecting Khordha and Jatni.

Estimated Daily Footfall: The immediate vicinity may experience 1,500–4,500 pedestrians/day, primarily consisting of local residents, students, and shoppers visiting nearby markets.

Peak Activity Periods: The surrounding locality typically experiences higher traffic volumes during 7:30 AM–9:30 AM and 5:00 PM–7:30 PM when commuters travel to and from Bhubaneswar and surrounding towns.

Primary Audience: Local commuters, inter-district travelers, small business owners, students, government employees, and rural-urban migrant populations.

Advertising Potential: The hoarding's large format and roadside positioning make it effective for sustained brand visibility campaigns targeting audiences in Khordha district and adjoining areas.

Please note: Traffic and footfall figures are approximate estimates based on the locality's characteristics and are not direct measurements of the hoarding itself.

Hoarding Specifications

• Dimensions: 60 ft (W) × 30 ft (H)
• Total Display Area: 1,800 sq ft
• Monthly Price: ₹126,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Good roadside visibility facing Khordha-bound traffic
• Suitable Advertisement Size: Full 60×30 ft creative with bold typography recommended for daylight visibility

Best Suited For

• Regional FMCG brands and consumer goods
• Educational institutions and coaching centers
• Banking, insurance, and financial services
• Real estate and housing projects
• Automobile dealerships and service centers
• Healthcare facilities and diagnostic centers
• Agricultural products and rural-focused brands
• Government awareness campaigns

Why Choose This Hoarding?

• Prominent roadside location on a key connector route between Khordha and Jatni
• Large display area of 1,800 sq ft ensures high visual impact
• Positioned near the recognizable Jatni Gate landmark, aiding recall
• Consistent exposure to inter-district commuters and local traffic throughout the day
• Cost-effective option for regional brands targeting semi-urban and rural-urban audiences
• Suitable for long-term campaigns requiring sustained brand presence

Campaign Suggestions

• Launch campaigns for educational institutions targeting students from Khordha and surrounding villages
• Promote banking and financial inclusion schemes to semi-urban audiences
• Advertise real estate projects in Bhubaneswar and Khordha targeting aspiring homebuyers
• Display automobile dealership offers during festive seasons
• Run awareness campaigns for healthcare services and diagnostic centers

Important Note

The estimated daily vehicle traffic, footfall, and weekly unique reach figures provided are approximate assessments of the surrounding locality based on road hierarchy, commercial activity, and geographical characteristics. These are not direct measurements of the hoarding's verified audience and should be considered indicative estimates for campaign planning purposes.