Overview

This 60×30 ft front-lit hoarding is strategically positioned on the Jayadev Vihar Flyover, facing towards Acharya Vihar in Bhubaneswar, Odisha. The hoarding commands excellent visibility for commuters traveling along one of the city's busiest elevated corridors, connecting key residential, institutional, and commercial zones. With its large format and elevated placement, this hoarding offers sustained brand exposure to a diverse audience navigating central Bhubaneswar.

Location Highlights

Jayadev Vihar Flyover is a critical arterial link in Bhubaneswar, positioned between Jayadev Vihar and Acharya Vihar — two prominent localities in the city. This area is characterized by a mix of residential neighborhoods, educational institutions, IT establishments, commercial offices, and healthcare facilities. Nearby landmarks include the Odisha State Open University, various private colleges, hospitals, and shopping centers. The flyover serves as a major transit route connecting NH-16, Rasulgarh, and Chandrasekharpur, ensuring consistent vehicular movement throughout the day. The surrounding locality experiences high commercial activity, making it a prime location for outdoor advertising.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day pass through this elevated corridor. The flyover accommodates a high volume of personal vehicles, commercial taxis, auto-rickshaws, buses, and two-wheelers, particularly during weekday commutes.

Estimated Daily Footfall: The surrounding locality may experience 2,000–6,000 pedestrians/day, primarily concentrated around ground-level intersections, educational institutions, and commercial establishments near the flyover base.

Peak Activity Periods: Traffic is heaviest during 7:30 AM–10:00 AM and 5:00 PM–8:00 PM on weekdays, with moderate activity on weekends. The elevated position ensures uninterrupted visibility even during peak congestion.

Primary Audience: White-collar professionals, students, families, business executives, and daily commuters across middle to upper-middle-income segments.

Advertising Potential: The hoarding's large size, flyover placement, and front-lit illumination provide excellent daytime and nighttime visibility. Its location on a major transit corridor connecting residential and commercial zones makes it ideal for sustained brand messaging.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality based on area characteristics, not measured statistics of the hoarding itself.

Hoarding Specifications

• Dimensions: 58 ft (Width) × 30 ft (Height)
• Total Display Area: Approximately 1,740 sq. ft.
• Monthly Price: ₹135,000
• Property Type: Hoarding
• Lighting: Front Lit (ensures visibility after dark)
• Visibility: High — elevated flyover placement with wide frontal exposure
• Suitable Advertisement Size: Large-format creative recommended for maximum impact

Best Suited For

• Real estate developers and housing projects
• Automotive brands and dealerships
• Educational institutions and coaching centers
• BFSI (banking, finance, insurance)
• E-commerce and retail brands
• Healthcare providers and hospitals
• IT and telecom services
• Consumer electronics and appliances

Why Choose This Hoarding?

• Prime Elevated Location: Positioned on a major flyover connecting key Bhubaneswar localities, ensuring uninterrupted visibility.
• Large Format: 1,740 sq. ft. display area delivers strong visual impact and brand recall.
• High Traffic Exposure: Captures attention of 35,000–65,000 vehicles daily, including professionals, students, and families.
• Front-Lit Illumination: Maintains visibility and brand presence during evening and nighttime hours.
• Strategic Connectivity: Located on a corridor linking residential areas, commercial hubs, educational institutions, and NH-16.
• Diverse Audience: Reaches a broad demographic across income and age groups, ideal for mass-market and aspirational brands.

Campaign Suggestions

• Launch campaigns for new residential townships, plotted developments, or luxury apartments targeting homebuyers.
• Promote automotive offers, new vehicle launches, or dealership events targeting daily commuters.
• Build awareness for educational institutions, university admissions, or coaching centers during peak academic seasons.
• Advertise banking products, insurance schemes, or investment services to working professionals.
• Announce e-commerce sales, festive offers, or new product launches with strong visual creatives.

Important Note

The estimated daily vehicle traffic (35,000–65,000), daily footfall (2,000–6,000), and weekly unique reach (74,250) are approximate estimates for the surrounding locality based on its commercial profile, road hierarchy, and typical traffic patterns. These figures are not measured statistics of the hoarding itself. Reliable public measurements for this specific location are unavailable.